5th Edition
Reputation Management The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
Preface
Acknowledgements
About the Book Authors
About the Contributors
Chapter 1: Reputation Management and Brand Management
Chapter 2: Ethics andCommunication
Chapter 3: Media Relations And Social Media
By Josh Rontal, and Deirdre Breakenridge and the authors,
Chapter 4: Organizational Communication
By Jeff Grimshaw, Tanya Mann, Lynne Viscio, and Jennifer Landis and the authors.
Chapter 5: Government Relations
By Ed Ingle
Chapter 6: Community & Global Relations
Chapter 7: Investor Relations and Financial Communication
By Eugene L. Donati and the authors
Chapter 8: Crisis Communication
Chapter 9: Corporate and Organizational Responsibility
By T. Kenn Gaither and the authors
Chapter 10: Challenges and Opportunities Facing the Profession
A chapter index is listed on the opening page of each chapter
Biography
John Doorley, former head of corporate communications at Merck, was most recently associate professor of strategic communications at Elon University. He is now a consultant on reputation management and a writer. He built and taught the world’s first undergraduate course in reputation management, at Rutgers University in 2003, and the world’s first graduate course in reputation management, at New York University in 2007.
Helio Fred Garcia is president of Logos Consulting Group. He is an adjunct professor in the Executive MBA program at New York University and teaches in the M.S. in Public Relations and Corporate Communication program. He is also an adjunct associate professor of professional development and leadership at Columbia University.
