The field of strategic management has developed significantly since its birth from "business policy" and "business planning" in the 1960s. Pioneering studies were essentially normative, prescriptive and often based on in-depth case studies. The evolution of strategic management into a respected field of academic study resulted from the adoption of research methods previously employed in economics. Today, research in strategic management is likely to employ a mixture of methods which can be confusing to researchers new to the field.
This book provides the reader with a broad introduction to the array of qualitative and quantitative research methods required to investigate strategic management. Throughout the book, strong emphasis is placed on practical applications that transcend the mere analysis of the theoretical roots of single research methods. The underlying result is a book that encourages and aids readers to "learn by doing" - in applying the implications of each chapter to their own research.
This text is vital reading for postgraduate students and researchers focused on business strategy.
Table of Contents
1. Introduction: New frontiers in research methods for strategic management 2. Evolutionary Lineage of the Dominant Paradigms in Strategic Management Research Part I: Testing and Developing Theory in Strategic Management 3. Multilevel Models for Strategy Research: An idea whose time (still) has come 4. Contextualized Explanation in Strategy Research 5. Structural Equations Modelling: Theory and applications in strategic management 6. Templates and Turns in Qualitative Studies of Strategy and Management Part II: Analyzing Text and Talk in Strategic Management 7. In Search of Strategy Meanings: Semiotics and its applications 8. Putting Words to Numbers in the Discernment of Meaning: Applications of repertory grid in strategic management Part III: Novel Methodological Approaches in Strategic Management Research 9. Qualitative Comparative Analysis: Fuzzy set applications for strategic management research 10. Neuroscientific Methods in Strategic Management Part IV: Research Design and Execution in Strategic Management 11. A Multi-Indicator Approach for Tracking Field Emergence: The rise of Bologna Nanotech 12. Data Collection Protocol for Strategic Management: Challenges and methods 13. Designing and Performing a Mixed-Method Research in Strategic Management 14. Organizing the Future by Reconnecting with the Past: Methodological challenges in strategic management research
Giovanni Battista Dagnino is Professor of Business Economics and Management at University of Catania, Italy
Maria Cristina Cinici is Assistant Professor of Business Economics and Management at the University of Messina, Italy