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Research Methods in Publishing and Book Studies book cover

1st Edition

Research Methods in Publishing and Book Studies

By Rachel Noorda, Corinna Norrick-Rühl Copyright 2026
206 Pages
by Routledge

206 Pages
by Routledge

206 Pages
by Routledge
Also available as eBook on:
Establishing the unique opportunities and characteristics of doing research in publishing and book studies, this book demonstrates and evaluates the range of research methods that are available to students when conducting research within the field. Organized into three main parts, prefaced by a general introduction to the discipline, Research Methods in Publishing and Book Studies considers... Read more

Acknowledgments

Introduction

1. Foundations of Publishing and Book Studies Research

 

Part I: Qualitative Methods

2. Archival Methods

3. Oral Histories

4. Interviews

5. Focus Groups

6. Case Studies

7. Ethnography, Netnography, and Autoethnography

 

Part II: Quantitative Methods

8. Surveys

9. Corpora

10. Datasets

Interlude: Social Media Research

 

Part III: Data Analysis

11. Content Analysis, Discourse Analysis, and Thematic Coding

12. Descriptive Statistics

13. Social Network Analysis

Coda: Mix and Match: Multi-Method and Mixed-Method Research in Publishing and Book Studies

Conclusion: The Future of Publishing and Book Studies Research

 Index

 

Biography

Rachel Noorda is Director of Book Publishing and Associate Professor of English at Portland State University, USA. She researches entrepreneurship, marketing, and consumer behavior in book publishing, emphasizing small business and identity.

Corinna Norrick-Rühl holds the Chair for Book Studies at the University of Münster, Germany. Her research focuses on twentieth-century publishing, popular book formats, and contemporary book culture.

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