1st Edition

Researching and Analysing Business Research Methods in Practice

Edited By Pantea Foroudi, Charles Dennis Copyright 2024
    456 Pages 4 Color & 135 B/W Illustrations
    by Routledge

    456 Pages 4 Color & 135 B/W Illustrations
    by Routledge

    456 Pages 4 Color & 135 B/W Illustrations
    by Routledge

    Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives.

    This key resource functions as a comprehensive reference tool – covering a broad variety of methodologies – examining both the theory behind them and their application in practice. These include systematic literature review through bibliometric and meta-analysis, secondary vs primary sources, qualitative research vs quantitative research, combining qualitative and quantitative methods, qualitative and quantitative research method approaches, fsQCA, data mining, and sentiment analysis. Chapters are rich in examples, data sets, practical exercises, easy-to-follow slides, and a glossary, which help readers to understand and apply research approaches as well as to assess the strengths and weaknesses of each method.

    Unique in its practical approach and with insights from active researchers, this book is required and recommended reading for advanced undergraduate and postgraduate students studying research methods as a core module within business and management courses. It is also a useful tool for PhD students and academics within the discipline.

    Online support materials include PowerPoint slides.

    1 Introduction

    Pantea Foroudi and Charles Dennis

    2 Mixed-methods approach: combining qualitative and quantitative methods

    Mohammad M. Foroudi and Pantea Foroudi

    PART I

    Systematic Literature Review

    3 Bibliometric analysis: main procedure and guidelines

    Reza Marvi and Mohammad M . Foroudi

    4 Systematic literature review: main procedures and guidelines for interpreting the results

    Marta Fundoni, Lucia Porcu, and Giuseppe Melis



    5 Grounded theory: what, why, and how

    Shaphali Gupta and Suresh Malodia

    6 Applying netnographic approach to qualitative research

    Ogechi Adeola, Vanessa Burgal, Oserere Ibelegbu, and Juliet Nwafor

    7 Qualitative approaches: case study research

    Nathalia C. Tjandra and Alessandro Feri

    8 Conducting qualitative management research with semi-structured interviews: from planning to interpretation

    Lakshmi Balachandran Nair

    9 Qualitative data analysis: using thematic analysis

    Cristina Fona

    10 Qualitative data analysis: using NVivo

    Elena Chatzopoulou

    11 Text mining and topic modelling

    Yulei Li, Shan Shan, and Zhibin Lin

    12 Delphi method – a practical guide for verifying and validating novel developments

    Bilal Akbar and Simon Peter Nadeem

    13 Eye-tracking: collecting data – management, process, analysis and interpretation

    Katelijn Quartier and Kim Janssens

    14 Semiotic analysis in financial markets

    Amee Kim

    15 Critical discourse analysis

    Victoria Carpenter and Lakhbir Singh

    16 Qualitative research methods to capture emerging visual social media culture

    Angela A. Beccanulli, Silvia Biraghi, and Rossella C. Gambetti

    17 Online data analysis: sentiment analysis with Python

    Maria Teresa Cuomo, Lorenzo Baiocco, Ivan Colosimo, Egon Ferri, Michele La Rocca, and Lorenzo Ricciardi Celsi



    18 Nonresponse bias and common method bias in survey research

    Farbod Fakhreddin

    19 Scale formation: scale reliability analysis and exploratory factor analysis

    Peter Samuels

    20 Partial least squares structural equation modelling: a nontechnical and practical guide

    Farbod Fakhreddin

    21 Addressing endogeneity in survey research: application of two-stage least squares (2SLS) regression analysis

    Farbod Fakhreddin

    22 Big data in marketing intelligence

    Virginia Vannucci and Eleonora Pantano

    23 Panel data and accounting context

    Javad Izadi and Joseph Porterfield

    24 Fuzzy-set qualitative comparative analysis: introduction to a configurational approach

    Ilias O. Pappas and Katja Bley

    25 Fuzzy analytic hierarchy process: a simplified approach

    Sanaz Vatankhah

    26 Quantitative research with R programming language used in marketing research

    Rui Liu and Suraksha Gupta


    Pantea Foroudi (PhD, SFHEA, MSc (Honours), MA, BA (Honours)) is the business manager and solution architect at Foroudi Consultancy and is Associate Professor and Head of Research Group (Marketing and Corporate Brand Management) at Brunel Business School, London. She has been recognised as first in “top Scholarly output” in the UK and all of Europe; fourth in the world for the year range from 2016 to 2021 (December 2021). Pantea has been working in the field of design, branding, and marketing since 1996, and she has experience as a creative innovator and practical problem-solver in visual identity, graphic design, and branding in different sectors. Her primary research interest has focused on consumer behaviour from a multidisciplinary approach based on two research streams: (i) corporate brand design and identity; and (ii) sustainable development goals (SDGs). Pantea has been published widely in international academic journals, such as the British Journal of Management, Journal of Business Research, European Journal of Marketing, International Journal of Hospitality Management, and others. She is the associate/senior editor of the International Journal of Hospitality Management, Journal of Business Research, International Journal of Hospitality Management, International Journal of Management Reviews, International Journal of Contemporary Hospitality Management, and European Journal of International Management (EJIM), among others

    Charles Dennis is Professor of Consumer Behaviour at The Business School, Middlesex University (UK) and Associate Editor in the Marketing section of the Journal of Business Research. His main teaching and research area is (e–)retail and consumer behaviour – the vital final link of the Marketing process. Charles qualified as a Chartered Marketer, elected a Fellow of the Chartered Institute of Marketing for helping to modernise the teaching of the discipline. He was awarded the Vice Chancellor’s Award for Teaching Excellence for improving the interactive student learning experience at Brunel University. He has published in journals such as Journal of International Marketing, Journal of Business Research, Computers in Human Behavior, Psychology & Marketing, Information Technology & People, International Journal of Electronic Commerce, and European Journal of Marketing.