1st Edition
Researching and Analysing Business Research Methods in Practice
1 Introduction
Pantea Foroudi and Charles Dennis
2 Mixed-methods approach: combining qualitative and quantitative methods
Mohammad M. Foroudi and Pantea Foroudi
PART I
Systematic Literature Review
3 Bibliometric analysis: main procedure and guidelines
Reza Marvi and Mohammad M . Foroudi
4 Systematic literature review: main procedures and guidelines for interpreting the results
Marta Fundoni, Lucia Porcu, and Giuseppe Melis
PART II
Qualitative
5 Grounded theory: what, why, and how
Shaphali Gupta and Suresh Malodia
6 Applying netnographic approach to qualitative research
Ogechi Adeola, Vanessa Burgal, Oserere Ibelegbu, and Juliet Nwafor
7 Qualitative approaches: case study research
Nathalia C. Tjandra and Alessandro Feri
8 Conducting qualitative management research with semi-structured interviews: from planning to interpretation
Lakshmi Balachandran Nair
9 Qualitative data analysis: using thematic analysis
Cristina Fona
10 Qualitative data analysis: using NVivo
Elena Chatzopoulou
11 Text mining and topic modelling
Yulei Li, Shan Shan, and Zhibin Lin
12 Delphi method – a practical guide for verifying and validating novel developments
Bilal Akbar and Simon Peter Nadeem
13 Eye-tracking: collecting data – management, process, analysis and interpretation
Katelijn Quartier and Kim Janssens
14 Semiotic analysis in financial markets
Amee Kim
15 Critical discourse analysis
Victoria Carpenter and Lakhbir Singh
16 Qualitative research methods to capture emerging visual social media culture
Angela A. Beccanulli, Silvia Biraghi, and Rossella C. Gambetti
17 Online data analysis: sentiment analysis with Python
Maria Teresa Cuomo, Lorenzo Baiocco, Ivan Colosimo, Egon Ferri, Michele La Rocca, and Lorenzo Ricciardi Celsi
PART III
Quantitative
18 Nonresponse bias and common method bias in survey research
Farbod Fakhreddin
19 Scale formation: scale reliability analysis and exploratory factor analysis
Peter Samuels
20 Partial least squares structural equation modelling: a nontechnical and practical guide
Farbod Fakhreddin
21 Addressing endogeneity in survey research: application of two-stage least squares (2SLS) regression analysis
Farbod Fakhreddin
22 Big data in marketing intelligence
Virginia Vannucci and Eleonora Pantano
23 Panel data and accounting context
Javad Izadi and Joseph Porterfield
24 Fuzzy-set qualitative comparative analysis: introduction to a configurational approach
Ilias O. Pappas and Katja Bley
25 Fuzzy analytic hierarchy process: a simplified approach
Sanaz Vatankhah
26 Quantitative research with R programming language used in marketing research
Rui Liu and Suraksha Gupta
Biography
Pantea Foroudi (PhD, SFHEA, MSc (Honours), MA, BA (Honours)) is the business manager and solution architect at Foroudi Consultancy and is Associate Professor and Head of Research Group (Marketing and Corporate Brand Management) at Brunel Business School, London. She has been recognised as first in “top Scholarly output” in the UK and all of Europe; fourth in the world for the year range from 2016 to 2021 (December 2021). Pantea has been working in the field of design, branding, and marketing since 1996, and she has experience as a creative innovator and practical problem-solver in visual identity, graphic design, and branding in different sectors. Her primary research interest has focused on consumer behaviour from a multidisciplinary approach based on two research streams: (i) corporate brand design and identity; and (ii) sustainable development goals (SDGs). Pantea has been published widely in international academic journals, such as the British Journal of Management, Journal of Business Research, European Journal of Marketing, International Journal of Hospitality Management, and others. She is the associate/senior editor of the International Journal of Hospitality Management, Journal of Business Research, International Journal of Hospitality Management, International Journal of Management Reviews, International Journal of Contemporary Hospitality Management, and European Journal of International Management (EJIM), among others
Charles Dennis is Professor of Consumer Behaviour at The Business School, Middlesex University (UK) and Associate Editor in the Marketing section of the Journal of Business Research. His main teaching and research area is (e–)retail and consumer behaviour – the vital final link of the Marketing process. Charles qualified as a Chartered Marketer, elected a Fellow of the Chartered Institute of Marketing for helping to modernise the teaching of the discipline. He was awarded the Vice Chancellor’s Award for Teaching Excellence for improving the interactive student learning experience at Brunel University. He has published in journals such as Journal of International Marketing, Journal of Business Research, Computers in Human Behavior, Psychology & Marketing, Information Technology & People, International Journal of Electronic Commerce, and European Journal of Marketing.
