This is an outstanding book. It offers a comprehensive range of in-depth case studies that looks at past tourism crisis and analyzes the responses made. A must-read book for those in the industry, related associations and the various levels of government as they consider how to pro-actively deal with the potential for future crisis related to tourism.
Perry Hobson, Head, School of Tourism and Hospitaliy Management, Southern Cross University and Editor-in-Chief Journal of Vacation Marketing.
Tourism everywhere is vulnerable to changes in public perception. When news about an earthquake, a violent conflict or a contagious disease in a distant location hits the television, tourists cancel holidays.
The September 11, 2001 terrorist attack against the USA impacted on airlines and tourist destinations worldwide, as did subsequent attacks on tourists. These events highlight the importance of destination crisis management for the global tourism industry.
Experienced tourism marketer and trainer, David Beirman, has created a guide to crisis management for tourism operators and offices. He argues that managing public perception is critical to the recovery of a destination after a crisis, and that much depends on providing clear, frequently updated and accurate information. He provides detailed case studies of different types of crises from around the world, with analyses of the strengths and weaknesses of the approach taken by tourism managers.
This is an invaluable reference for tourism managers anywhere in the world, and a useful resource for tourism students.
Table of Contents
List of tables
PART I OVERVIEW
1. Defining tourism destinations in crisis
2. Managing the recovery and restoration of destinations in crisis
PART II TERRORISM AND POLITICAL VIOLENCE
3. United States: September 11, 2001 terrorist attacks
The impact on American and global tourism
4. Egypt: Terrorist attacks against tourists, 1990-98
Restoring confidence in tourism
5. Israel: The Palestinian Uprising, 2000-02
The promotion of tourism during on-going crisis
6. Sri Lanka: Civil War 1995-2001
Marketing during a long-term crisis
7. Fiji: Political coups, 1987 and 2000
Post-crisis tourism recovery
PART III NATURAL DISASTER
8. Turkey: Izmit earthquake, 1999
Rebuilding the tourist industry
PART IV EPIDEMIC
9. Britain: Foot and Mouth disease, 2001
Restoring confidence through information dissemination
David Beirman has been involved in the tourism industry for many years, and is the founding Chair of the Eastern Mediterranean Tourism Association (Australia), as well as a board member of the Association of National Tourist Office Representatives (ANTOR).