230 Pages
by
Routledge
Retail textbooks stress the importance of service provision. The customer’s perceptions of retail organisations are not established by head office or external marketing activity. Images may be enhanced, and misconceptions addressed through actions such as advertising campaigns, but the day-to-day contact that customers have with store personnel will fundamentally affect the customer’s attitude... Read more
Employment in services - perspectives on part-time employment growth in North America, Olive Robinson; retail employment research - scarce evidence in an environment of change, Jonathan Reynolds; employment characteristics of superstore retailing, Leigh Sparks; th importance of store operator on superstore employment levels, John A. Dawson et al; employment patterns in contemporary retailing - gender and work in five supermarkets, Roger Penn, Betty Wirth; developments in the superstores labour market, Paul Freathy; employment in DIY superstores, Leigh Sparks; labour productivity, economies of scale and opening time in large retail establishments, A. Roy Thurik; female and male earnings differentials in retailing, Adelina Broadbridge; flexibility, skills and technical change in UK retailing, Roger Penn; contemporary developments in employee relations in food retailing, Paul Freathy, Leigh Sparks.
Biography
Gary Akehurst is at Portsmouth University Business School, Department of Business and Management, Locksway Road, Southsea, Hants, UK.
Nicholas Alexander is in the School of International Business, University of Ulster, Coleraine, Northern Ireland.
