In one of the first books to treat retailing as a subject of serious analysis, Retailing and the Public examines the state of one of the most important industries in the country. Retailing gives direct employment to more people than any other trade; it accounts for over half of national income. No other industry affects the public as much as retailing does. These facts stand as true today as they did in the 1930s, and this classic text, groundbreaking in its time, shines as much light on the present as it does the past.
First published 1932.
‘A valuable and welcome undergraduate textbook.’ Environment and Planning
‘Recommended unreservedly to managers and planners in the distributive trades and to all those who are concerned with the implications of current trends in the provision of shopping facilities.’ Retail Distribution and Management
Foreword by F. J. Marquis. Introduction. Part 1. Section 1. Survey of Retailing Organisations 1. Preliminary 2. The Small Independent Shop 3. The Speciality Shop 4. The Departmental Store 5. The Multiple Shop 6. The Co-operative Movement 7. The ‘Fixed Price’ Chain Store 8. The Characteristics of Multiple Organisations 9. Club Trading 10. Mail Order Business Section 2. The Departmental Store in Action 11. The Building 12. The Organisation 13. Budgetary Control of Merchandising 14. Budgetary Control of Expenses Part 2. To-day and To-morrow 15. An Objective Analysis of Retailing 16. Future Trends