1st Edition

Rethinking Innovation and Design for Emerging Markets Inside the Renault Kwid Project

178 Pages

by Auerbach Publications

178 Pages

by Auerbach Publications

178 Pages

by Auerbach Publications

Also available as eBook on:

Taylor & Francis eBooks
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Description

The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging... Read more

Part 1 The Incredible Kwid.

Strategic Exploration and Product Creativity.

Negotiating Disruptive Capacity in the Renault-Nissan Alliance.

Implementing Design to Cost: Searching for the Rupee…

Commercial Launch.

Roll-Out of the Kwid Line.

Part 2: The Lessons of Disruption.

The Nature of Innovation and Project Development.

Organizational Learning and Project Development.

Innovation and Globalization.

Innovation in Alliances.