215 pages | 6 B/W Illus.
How do Olympic legacies come about? This book offers an alternative approach to the study of Olympic and mega-sport event legacy, challenging how legacy is conceptualised and practised. It shifts the focus from legacy as a retrospective concept concerned with what has been left behind after the Games, to a prospective one interested in actions and interactions stimulated by the Games.
The book argues that creating Olympic legacyis a continuing four-stage process involving ‘investing’ (the accumulated common Olympic cultural capital), ‘interpelling’ (forming a trusteeship relationship where one party undertakes to change the capacity of another), ‘developing’ (ensuring participation in interactions and resource development) and ‘codifying’ (documenting, sharing and remembering legacies so they become cultural capital). It presents a developmental approach to the Olympics which involves vision, trustees and trusteeship and is concerned with capacity building at individual, organisational and societal levels. Thinking of Olympic legacy as capacity building allows seeing the goal of legacy as an embodiment of the aspirations of the Olympic Movement and the Games to introduce radical change in society by transforming its structure.
Rethinking Olympic Legacy is essential reading for all students and scholars within an interest in the Olympics, as well as for administrators, policymakers and planners involved with mega-sport events.
1. Untangling the Link Between the Olympics and Legacy: An Introduction
2. Olympism, Contentious Politics and Social Change
3. A Resource Perspective on the Olympics
4. Leveraging Olympic Resources
5. Olympism in Action: A Capacity Building Perspective
6. National Sport Organisations Leveraging of the Olympics for Capacity Building
7. The Host Country’s Higher Education Sector and The Olympics: Interactions, Resources and Capacity Development
8. Olympic Interactions, Resource Leveraging and Capacity Building in Context: The Cases of the British Paralympic Association, British Cycling and the Russian Figure Skating Federation [with Nikolay Peshin]
9. Why Rethinking Olympic Legacy: Conclusion