1st Edition
Rethinking Strategy for Creative Industries Innovation and Interaction
252 Pages
by
Routledge
252 Pages
5 B/W Illustrations
by
Routledge
252 Pages
5 B/W Illustrations
by
Routledge
Also available as eBook on:
Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on... Read more
Preface 1. Understanding What Strategy Is (Co-authored by A Bakir and M Todorovic) 2. Methodology, Tools and Analytics 3. Emergent Strategic Configurations of Power 4. Strategy/Creativity Dialectics Applied 5. Business Modelling & Interactive Contexts 6. Ethical and methodological implications for research and practice Conclusions and implications
Biography
Milan Todorovic is Senior Lecturer in Creative Industries at London Metropolitan University, UK, and Visiting Professor at SAE Milan, Italy.
with Ali Bakir, Principal Lecturer at Buckinghamshire New University, UK, and Visiting Professor at Novi Sad University, Serbia.
