Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.
Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.
This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.
Preface 1. Understanding What Strategy Is (Co-authored by A Bakir and M Todorovic) 2. Methodology, Tools and Analytics 3. Emergent Strategic Configurations of Power 4. Strategy/Creativity Dialectics Applied 5. Business Modelling & Interactive Contexts 6. Ethical and methodological implications for research and practice Conclusions and implications
This innovative series provides a forum for the publication of original research in cultural and creative industries from a management perspective. It reflects the multiple and inter-disciplinary forms of cultural and creative industries and the expanding roles which they perform in an increasing number of countries. As the discipline expands, there is a pressing a need to disseminate academic research, and this series provides a platform to publish this research, setting the agenda of cultural and creative industries from a managerial perspective, as an academic discipline. The aim is to chart developments in contemporary cultural and creative industries thinking around the world, with a view to shaping future agendas reflecting the expanding significance of the cultural and creative industries in a globalised world. The remit of the series is broad and will reflect cultural and creative industries research including (but not limited to):