Rethinking Strategy for Creative Industries: Innovation and Interaction, 1st Edition (Hardback) book cover

Rethinking Strategy for Creative Industries

Innovation and Interaction, 1st Edition

By Milan Todorovic, with Ali Bakir


238 pages | 5 B/W Illus.

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Purchasing Options:$ = USD
Hardback: 9780415730594
pub: 2016-03-07
eBook (VitalSource) : 9781315850160
pub: 2016-03-02
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Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors.  With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.

Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.

This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

Table of Contents

Preface 1. Understanding What Strategy Is (Co-authored by A Bakir and M Todorovic) 2. Methodology, Tools and Analytics 3. Emergent Strategic Configurations of Power 4. Strategy/Creativity Dialectics Applied 5. Business Modelling & Interactive Contexts 6. Ethical and methodological implications for research and practice Conclusions and implications

About the Authors

Milan Todorovic is Senior Lecturer in Creative Industries at London Metropolitan University, UK, and Visiting Professor at SAE Milan, Italy.

with Ali Bakir, Principal Lecturer at Buckinghamshire New University, UK, and Visiting Professor at Novi Sad University, Serbia.

About the Series

Routledge Research in Creative and Cultural Industries Management

This innovative series provides a forum for the publication of original research in cultural and creative industries from a management perspective. It reflects the multiple and inter-disciplinary forms of cultural and creative industries and the expanding roles which they perform in an increasing number of countries. As the discipline expands, there is a pressing a need to disseminate academic research, and this series provides a platform to publish this research, setting the agenda of cultural and creative industries from a managerial perspective, as an academic discipline. The aim is to chart developments in contemporary cultural and creative industries thinking around the world, with a view to shaping future agendas reflecting the expanding significance of the cultural and creative industries in a globalised world. The remit of the series is broad and will reflect cultural and creative industries research including (but not limited to):

  • cultural and creative industries in countries and regions of interest (e.g. UK, USA, Central and Eastern Europe; Latin America, China, Taiwan, India);
  • the cultural and creative industries in any re-ordering of the global economy in crisis;
  • cultural and creative industries and their social, political and technological and economic impacts;
  • governance, management and leadership;
  • global power and influence in entertainment and the arts;
  • advocacy, philanthropy and sponsorship;
  • cultural and creative industries and mobile, digital and social media;
  • cultural and creative industries and the built environment;
  • event management;
  • greening our festivals and the carbon footprint;
  • national identity;
  • creativity and innovation in cultural and creative industries;
  • cultural and creative industries in public management and not-for-profit areas.

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Subject Categories

BISAC Subject Codes/Headings:
ART / Business Aspects
BUSINESS & ECONOMICS / Strategic Planning
BUSINESS & ECONOMICS / Industries / Media & Communications Industries
PERFORMING ARTS / Business Aspects