Rethinking Strategy for Creative Industries: Innovation and Interaction, 1st Edition (Hardback) book cover

Rethinking Strategy for Creative Industries

Innovation and Interaction, 1st Edition

By Milan Todorovic, with Ali Bakir


238 pages | 5 B/W Illus.

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Hardback: 9780415730594
pub: 2016-03-07
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pub: 2016-03-02
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Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors.  With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.

Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.

This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

Table of Contents

Preface 1. Understanding What Strategy Is (Co-authored by A Bakir and M Todorovic) 2. Methodology, Tools and Analytics 3. Emergent Strategic Configurations of Power 4. Strategy/Creativity Dialectics Applied 5. Business Modelling & Interactive Contexts 6. Ethical and methodological implications for research and practice Conclusions and implications

About the Authors

Milan Todorovic is Senior Lecturer in Creative Industries at London Metropolitan University, UK, and Visiting Professor at SAE Milan, Italy.

with Ali Bakir, Principal Lecturer at Buckinghamshire New University, UK, and Visiting Professor at Novi Sad University, Serbia.

About the Series

Routledge Research in the Creative and Cultural Industries

This series brings together book-length original research in cultural and creative industries from a range of perspectives. Charting developments in contemporary cultural and creative industries thinking around the world, the series aims to shape the research agenda to reflect the expanding significance of the creative sector in a globalised world.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
ART / Business Aspects
BUSINESS & ECONOMICS / Strategic Planning
BUSINESS & ECONOMICS / Industries / Media & Communications Industries
PERFORMING ARTS / Business Aspects