2nd Edition
Return on Engagement Content Strategy and Web Design Techniques for Digital Marketing
Biography
Tim Frick is Principal at Mightybytes, a company focused on creating design-driven media solutions for a wide variety of corporate, education, arts, and non-profit clients since 1998. Mightybytes is a triple bottom line-friendly B Corp in Chicago. Tim is the author of media and marketing books that are used for professional development and by higher learning institutions in the U.S. and Europe. He is an avid environmentalist and cyclist. Kate is a project manager with Mightybytes. Previous to working at Mightybytes, she spent two years training Walmart employees on environmental and social sustainability. She’s the co-author of The Civic Apps Competition Handbook.
"Return on Engagement is that everything-under-the-sun book that you need to get you up and running in all things content-related. Packed with real-world examples and powerful testimonials to help you jumpstart execution against a plan, it's a must-have for your book shelf!"--Russ Unger, Co-Author: A Project Guide to UX Design, Designing the Conversation, & Speaker Camp
"Intelligent and insightful, Return on Engagement is a comprehensive guide for creating effective marketing strategies. If you want your content to reach a wide-ranging audience effectively and quickly, this book is a must-read."-- Professor Janell Baxter, Interactive Arts and Media, Columbia College Chicago
"Tim Frick and Kate Eyler Werve have put together a handbook for true strategy here. It's the big picture approach to digital with enough detail to make it extremely practical. A lot of books that claim to provide a strategic approach. This one truly does."--Andy Crestodina, Strategic Director, Orbit Media
