1st Edition

Revitalising Audience Research Innovations in European Audience Research

Edited By Frauke Zeller, Cristina Ponte, Brian O'Neill Copyright 2015
    294 Pages 7 B/W Illustrations
    by Routledge

    304 Pages
    by Routledge

    The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.

    Introduction: Revitalising Audience Research: Innovations in European Audience Research Frauke Zeller, Cristina Ponte, and Brian O’Neill  Part I: Methodological Revitalisation and Innovation  1. Lost in Transition? Conducting a Hybrid Ethnography ‘In’ and ‘Out’ Second Life Katleen Gabriels and Joke Bauwens  2. ‘If You Asked Me...’ Exploring Autoethnography as a Means to Critically Assess and Advance Audience Research Alexander Dhoest  3. Expanding the Reach of the Interview in Audience and Reception Research: The Performative and Participatory Models of Interview David Mathieu and Maria José Brites  4. Software Studies and the New Audiencehood of the Digital Ecology Craig Hight  5. Emergent Group Identity Construal in Online Discussions: A Linguistic Perspective Barbara Lewandowska-Tomaszczyk  6. Using Linguistic Ethnography to Study Techno Eliteness of Social Media Audiences Joke Beyl and Yuwei Lin  7. Exploring Landscapes of News Consumption Cross-Nationally: The Use of Q Methodology to Fuse Quantitative and Qualitative Approaches for Increased Explanatory Power in Comparative Research Cédric Courtois, Kim Christian Schrøder, and Christian Kobbernagel  Part 2: New Fields of Research, New Challenges  8. From the Womb to the Tomb: Conceptual Similarities in Studying the Youngest and the Oldest of Audiences Dafna Lemish and Galit Nimrod  9. Grey Zones: Audience Research, Moral Evaluations and Online Risk Negotiation Ingunn Hagen and Ana Jorge  10. Using and Not Using Social Media: What Triggers Young People’s SNS Practices? Christine W. Trültzsch-Wijnen, Sascha Trültzsch-Wijnen and Andra Siibak  11. Audiences as Socio-Technical Actors: The ‘Styles’ of SNS Users Piermarco Aroldi and Nicoletta Vittadini  12. The Intermediality of Cross-Media Audiences: The Case of Digital Television Taisto Hujanen and Seppo Kangaspunta  13. Exploring Audience Activities and Their Power-Relatedness in the Digitalised City: Diversity and Routinisation of People’s Media Relations in the Triply Articulated Urban Space Seija Ridell  14. Big Data in Audience Research: A Critical Perspective Frauke Zeller


    Frauke Zeller is Assistant Professor in the School of Professional Communication at Ryerson University, Canada

    Cristina Ponte is Associate Professor in the Department of Communication Science at the Universidade Nova de Lisboa, Portugal

    Brian O’Neill is Head of the School of Media at the Dublin Institute of Technology, Ireland

    "The topics cover a variety of narrowly focused projects, from ethnographic research into online gamers’ behavior in the game and in real life, to the reasoning of young people who are not using social networking sites, to a linguistic perspective on how group identities are constructed in online discussions." – Barbara Jungwirth, Reliable Translations