1st Edition

Revitalize Your Corporate Culture

By Franklin C. Ashby, Ph.D. Copyright 1999
320 Pages
by Routledge

312 Pages
by Routledge

Adapt or die—this is the simple choice that business has always faced. Here's a valuable guide to the how's, what's, when's, and why's of that choice. 'Revitalize Your Corporate Culture' will help you to: *Diagnose your company's culture *Understand the features of a positive corporate culture *Design a strategy for an effective culture change *Gain the full support of staff to implement a... Read more
Preface; Introduction; The nature of organizational cultures; Diagnosing the as-is condition; The exponential effect; The look and feel of a great organizational culture; Getting started; Designing the strategy for a culture change; Building competence; Training well; The first thirty days; Gaining speed and momentum; Special circumstances; Leading the Organizational Changes; Cementing the changes; Index.

Biography

Franklin C. Ashby