Revival: The Psychology of Persuasion (1920): 1st Edition (Paperback) book cover

Revival: The Psychology of Persuasion (1920)

1st Edition

By William MacPherson


292 pages

Purchasing Options:$ = USD
Paperback: 9781138568549
pub: 2019-01-29
SAVE ~$11.19
Hardback: 9781138556287
pub: 2018-03-14
SAVE ~$41.00
eBook (VitalSource) : 9780203705063
pub: 2018-05-08
from $27.98

FREE Standard Shipping!


In the first three chapters of this book the elements of persuasion as a mental process are distinguished, and various forms of false persuasion in individuals and groups are described; it is shown how, from the very nature of the process involved, our persuasion of ourselves is only too apt to degenerate into self-deception, and how our persuasion of others may eaily assume the form of a deliberate attempt to exploit their mental or moral weaknesses. Chapter IV indicates how the tendencies of false persuasion may be counteracted, and on what lines persuasion may be rightly directed. Up to this point the subject is treated mainly in its psychological aspect.

The subsequent chapters, which are closely related to, and follow naturally, the study of persuasion as a mental process, deal with persuasion more exclusively as a form of expression. In this part of the book special attention is given to such modern forms of propaganda as advertisements, newspapers, the cinematograph, the novel and the drama.

Table of Contents

Chapter I The Process and Elements and Persuasion Chapter II The Gentle Art of Camouflage Chapter III Group Pressure and the Sense of Power Methods of Impression and Exploitation Chapter IV The Right Direction of Persuasion Chapter V Persuasion as a Form of Expression - Wordless Persuasion: Gesture and Action, Prestige, Personality; Music and Painting, The Cinematograph Chapter VI Verbal Persuasion - Conversation, Salesmanship, Advertisements, Newspapers Chapter VII Formal Persuasion in Speeches and Books Chapter VIII Persuasion in the Novel and the Drama Chapter IX The Persuasion of the Future Index

About the Series

Routledge Revivals

Are there elusive titles that you need and have been trying to source for years but thought that you would never be able to find?

Well this may be the end of your quest – here is a fantastic opportunity for you to discover past brilliance and purchase previously out of print and unavailable titles by some of the world’s most eminent academic scholars.

Drawing from over 100 years of innovative, cutting-edge publishing, Routledge Revivals is an exciting programme whereby key titles from the distinguished and extensive backlist of the many acclaimed imprints associated with Routledge will be re-issued.

The programme draws upon the illustrious backlists of Kegan Paul, Trench & Trubner, Routledge & Kegan Paul, Methuen, Allen & Unwin and Routledge itself.

Routledge Revivals spans the whole of the Humanities and Social Sciences, and includes works by some of the world’s greatest thinkers including Emile Durkheim, Max Weber, Simone Weil, Martin Buber, Karl Jaspers and Max Beloff.

If you are interested in Revivals in the Behavioral Sciences, please visit

Learn more…

Subject Categories

BISAC Subject Codes/Headings: