1st Edition

Rhetoric and Ethics in the Cybernetic Age The Transhuman Condition

By Jeff Pruchnic Copyright 2014
206 Pages 3 B/W Illustrations
by Routledge

220 Pages
by Routledge

220 Pages
by Routledge

It has become increasingly difficult to ignore the ways that the centrality of new media and technologies — from the global networking of information systems and social media to new possibilities for altering human genetics — seem to make obsolete our traditional ways of thinking about ethics and persuasive communication inherited from earlier humanist paradigms. This book argues that rather than... Read more

Introduction: The Cybernetic Age 1. The Transhuman Condition 2. The Age of the World Program: The Convergence of Technics and Media 3. Rhetoric in the Age of Intelligent Machines: Burke on Affect and Persuasion After Cybernetics 4. Any Number Can Play: Burroughs, Deleuze, and the Limits of Control 5. On the Genealogy of Mortals; or, Commodifying Ethics

Biography

Jeff Pruchnic is an Assistant Professor in English at Wayne State University, USA.