1st Edition
Rhetorical Theory and Praxis in the Business Communication Classroom
Table of Contents
Foreword
Jim Dubinsky
Introduction Business Communication at the Intersection of Rhetoric and Pedagogy
Paula Lentz and Kristen Getchell
Chapter One From Copper Plate Books to Gmail Templates:
A Critical and Historical Approach to Business Communication Genres
Marcy Leasum Orwig
Chapter Two Inventio through Praxis: Connecting Competencies with the Canon
Jacob D. Rawlins
Chapter Three Rhetorical Grammar in the Business Communication Classroom: Cultural Capital vs. Privileged Rhetoric
Paula Lentz
Chapter Four Examining the Role of the Writer’s Self in Business Communication Pedagogy
Holly Lawrence
Chapter Five Invention in Business Communication and Community-based Projects
Danica L. Schieber
Chapter Six The Occasion to Post: Connecting Kairos to Entrepreneurship in an MBA Business Writing Blog Assignment
Kristen Getchell
Chapter Seven It’s Complicated:The White Paper as Exemplar within Complexes of Rhetorical Delivery
Matthew R. Sharp
Chapter Eight Expressing Accountability and Organizational Ethos: Business Dress as Visual Rhetoric
Valerie Creelman
Chapter Nine Theorizing the Role of Big Data Visualization: Moving Visuals from Delivery to Invention
Dale Cyphert
Biography
Dr. Kristen Getchell is Director of Rhetoric and a visiting associate professor of Rhetoric at Babson College in Wellesley, MA. Previously, she was associate professor and Director of the First-Year Writing Program at Curry College in Milton, MA. In addition, she is a business communication lecturer in the Management Division at Babson College specializing in graduate and undergraduate professional writing. Her work has appeared in scholarly publications such as Business and Professional Communication Quarterly, Journal of Writing Assessment, Teaching in the Two-Year College, Crosspol, and E-Source for College Transitions.
Dr. Paula Lentz is an associate professor and academic program director for the Department of Business Communication at the University of Wisconsin-Eau Claire. She has developed and taught undergraduate and MBA business communication courses. She is co-author of Lesikar’s Business Communication: Connecting in a Digital World (2013), M: Business Communication (2014), and Business Communication: A Problem-Solving Approach (2017). Her research has appeared in Business and Professional Communication Quarterly, Qualitative Research in Organizations and Management, and the Journal of Health Education.
