This volume takes up rhetorical approaches to our primarily linguistic understanding of how names work, considering how theories of materiality in rhetoric enrich conceptions of the name as word or symbol and help explain the processes of name bestowal, accumulation, loss, and theft. Contributors theorize the formation, modification, and recontexualization of names as a result of technological and cultural change, and consider the ways in which naming influences identity and affects/grants power.
"As more and more self-sponsored writing is broadcast publicly in the digital age, the power of naming things is becoming increasingly important, complex, and downright confusing. Who has the power to determine a name or label and cast it out into the world to be used by others? And indeed, what impact does such a name have? This new volume addresses these and other important questions that must, now more than ever, be addressed by academic disciplines that concern themselves with the public uses of language." - Susan Meyers, Seattle University, USA
Introduction: Toward a Rhetorical Onomastics Star Medzerian Vanguri SECTION 1: Performing Identity 1 Composing Place, Composing Las Vegas Cydney Alexis, Scot Barnett, and Eric Leake 2 From "Big Time" to "Turd Blossom": George W. Bush and the Rhetoric of the Political Sobriquet Jason Thompson 3 Nominal Blackness Lisa Woolfork 4 "Mononymous" Dickens: The Named and Unnamed in Household Words Christine DeVinne SECTION 2: Reinforcing Hegemony 5 Understanding the Life Narratives of Immigrants through Naming Practices Angela Clark-Oates, Duane Roen, and Sherry Rankins-Robertson 6 "Don’t Say Drone": Hits and Misses in a Rhetorical Project of Naming Robin Shoaps and Sarah Stanley 7 Crimean (Tatar): Resisting a Deportation of Identity Christian Berry 8 The Female Frankenstein: Naming Practices Constructing What It Means to Be a "Woman" Jessica Rose Corey SECTION 3: Creating Public Memory 9 Social Movement Names and Global Frames Tim Jensen 10 Eponymous Elixirs: Mrs. Pinkham, Nineteenth-Century Patent Medicines, and the Rhetoric of Naming Elizabeth Lowry 11 The Genome, the Meme, and the Teme Go off the Map: Observing Naming, Metaphor, and Circulation in Three Contested Terms David Bedsole 12 #Jan25: The Naming of an Event Katherine Bridgman