1st Edition

Risk and Health Communication in an Evolving Media Environment

Edited By H. Dan O'Hair Copyright 2018
    376 Pages 10 B/W Illustrations
    by Routledge

    374 Pages 10 B/W Illustrations
    by Routledge

    Broadcast media has a particular fascination with stories that involve risk and health crisis events—disease outbreaks, terrorist acts, and natural disasters—contexts where risk and health communication play a critical role. An evolving media landscape introduces both challenges and opportunities for using communication to manage extreme events and hazardous contexts.

    Risk and Health Communication in an Evolving Media Environment addresses issues of risk and health communication with a collection of chapters that reflect state-of-the-art discussion by top scholars in the field. The authors in this volume develop unique and insightful perspectives by employing the best available research on topics such as brand awareness in healthcare communication, occupational safety, climate change communication, local broadcasts of weather emergencies, terrorism, and the Ebola outbreak, among many other areas. It features analysis of new and traditional media that connects disasters, crises, risks, and public policy issues into a coherent fabric. This book bridges a substantial, but sometimes disconnected body of literature, and by doing so asks how contexts related to risk and health communication are best approached, how researchers balance scientific findings with cultural issues, and how scholars study an increasingly media-savvy society with traditional research methods.

    Introduction; I: Re-defining the Fan; 1: Returning to ‘Becoming-a-Fan’ Stories: Theorising Transformational Objects and the Emergence/Extension of Fandom; 2: Populating the Universe: Toy Collecting and Adult Lives; 3: Much Ado about Keanu Reeves: The Drama of Ageing in Online Fandom; 4: Music for (Something Other than) Pleasure: Anti-fans and the Other Side of Popular Music Appeal 1; 5: A Severe Case of Disliking Bimbo Heidi, Scumbag Jesse and Bastard Tiger: Analysing Celebrities’ Online Anti-fans; 6: Fandom as Survival in Media Life; 7: From Interpretive Communities to Interpretative Fairs: Ordinary Fandom, Textual Selection and Digital Media; II: Fans and Producers; 8: Fan/Celebrity Interactions and Social Media: Connectivity and Engagement in Lady Gaga Fandom; 9: Fans of Folklore Performances: Identifying a New Relationship Between Communication and Marketing; 10: Investors and Patrons, Gatekeepers and Social Capital: Representations and Experiences of Fans’ Participation in Fan Funding; 11: Music Fans as Mediators in the Age of Digital Reproduction; 12: Celebrity: The Return of the Repressed in Fan Studies?; 13: Fans Who Cut Their Soaps Queer: A Queer Theoretical Study into Online Fandom of Gay Television Representation; III: Localities of Fandom; 14: Transnational Cultural Fandom; 15: Retreating Behind the Scenes: The ‘Less’-Civilizing Impact of Virtual Spaces on the Irish Heavy Metal Scene; 16: ‘Kvlt-er than Thou’: Power, Suspicion and Nostalgia within Black Metal Fandom; 17: A Decade in the Life of Online Fan Communities; 18: Placing Fan Cultures: Xenites in the Transnational Spaces of Fandom; 19: Embodied Fantasy: The Affective Space of Anime Conventions; 20: Watching Football in the Fan Park: Mediatization, Spectatorship and Fan Identity; 21: ‘We’re Not Racist, We Only Hate Mancs’: Post-Subculture and Football Fandom


    H. Dan O’Hair is Dean of the College of Communication and Information and Professor of Communication at the University of Kentucky. He received his PhD in communication from the University of Oklahoma. In 2006, he served as the president of the National Communication Association, the world’s largest and oldest professional association devoted to the study of communication. He has published over 100 research articles and scholarly chapters in risk and health communication, media management, and psychology journals and volumes, and has authored and edited 18 books in the areas of communication, risk management, health, and terrorism. He has been the principal investigator or Co-PI for several grants from business, nonprofit, and government institutions totaling more than $11 million. O’Hair has served on the editorial boards of over 30 research journals and is a past editor of the Journal of Applied Communication Research. In April 2013, he was honored by the Broadcast Education Association with their Lifetime Achievement Award for Scholarship.