352 pages | 10 B/W Illus.
Broadcast media has a particular fascination with stories that involve risk and health crisis events—disease outbreaks, terrorist acts, and natural disasters—contexts where risk and health communication play a critical role. An evolving media landscape introduces both challenges and opportunities for using communication to manage extreme events and hazardous contexts.
Risk and Health Communication in an Evolving Media Environment addresses issues of risk and health communication with a collection of chapters that reflect state-of-the-art discussion by top scholars in the field. The authors in this volume develop unique and insightful perspectives by employing the best available research on topics such as brand awareness in healthcare communication, occupational safety, climate change communication, local broadcasts of weather emergencies, terrorism, and the Ebola outbreak, among many other areas. It features analysis of new and traditional media that connects disasters, crises, risks, and public policy issues into a coherent fabric. This book bridges a substantial, but sometimes disconnected body of literature, and by doing so asks how contexts related to risk and health communication are best approached, how researchers balance scientific findings with cultural issues, and how scholars study an increasingly media-savvy society with traditional research methods.
Table of Contents
Part I: Advances in Health Communication Research
H. Dan O’Hair
Michael Hecht, Michelle Miller-Day, and YoungJu Shin
Douglas Blanks Hindman
Laura Crosswell, Lance Porter, and Meghan Sanders
Zixue Tai, Zhian Zhang, and Lifeng Deng
Part II: Communicating and Educating the Public and Media About Risk and Science
Juliann C. Scholl, Donna M. Van Bogaert, Christy L. Forrester, and Thomas R. Cunningham
Katherine E. Rowan, John Kotcher, Jenell Walsh-Thomas, Paula K. Baldwin, Janey Trowbridge, Jagadish T. Thaker, H. Joe Witte, Barry A. Klinger, Ligia Cohen, Candice Tresch, and Edward W. Maibach
Chelsea L. Ratcliff, Jakob D. Jensen, Katheryn Christy, Kaylee Crossley, and Melinda Krakow
Gary L. Kreps and Jordan Alpert
Part III: Situating Theory in Risk and Health Communication Contexts
Michel M. Haigh
Kevin J. Macy-Ayotte
Shannon A. Bowen and Jo-Yun Li
Bobi Ivanov, Kimberly A. Parker, and Lindsay L. Dillingham
Part IV: Exploring Messages and Media During Extreme Events
Michael D. Bruce, Chandra Clark, and Scott Hodgson
Nan Yu, Robert Littlefield, Laura C. Farrell, and Ruoxu Wang
Morgan Getchel, Deborah Sellnow-Richmond, Chelsea Woods, Greg Williams, Erin Hester, Matthew Seeger, and Timothy Sellnow
In 2008, the Broadcast Education Association initiated a new program promotion original research. The result was the creation of the BEA Research Symposium and publications. The purpose of the BEA Symposium is as a catalyst for future research. It honors leading scholars of the discipline and features their work along with new and upcoming scholarship. The Electronic Media Research Series was established in 2010. Along with the BEA Research Symposium Series, this series provides keystone research texts for those researching with the discipline. It will bring the reader up to-date relative to the topics and it reflect the current work within the field as well as providing a comprehensive bibliography and index, facilitating further research.