List of Figures List of Tables About the Editors List of Contributors Foreword Peter Semone Preface Jeff Wilks Acknowledgements PART 1 The Transnational Dimension 1. Megatrends, Tourism Trends, Risk and Asian Destination Competitiveness Jeff Wilks and Donna Pendergast AM 2. Theory and Practice of Destination Marketing and Risk Management Margarida Abreu Novais and Sarah Gardiner 3. The Role of Government Travel Advisories and Policies in Shaping Perceptions of Asian Destinations David Beirman 4. Transnational Tourism Associations David Beirman PART 2 Destinations in Southeast Asia 5. Indonesia Devi Roza Kausar, Sandiaga Salahuddin Uno, Dessy Ruhati, Meizar Rusli, Agustan Agustan 6. From Garden City to Global Destination: 25 Years of Tourism in Singapore King Yin Wong 7. Risk and Tourism Marketing in Malaysia (2000–2030) Zuraidah Sulaiman, Mohd Amirul Rizal Abdul Rahim, Adaviah Mas’od, Nur Balqish Hassan, Noraindah Abdullah Fahim and Mazilah Abdullah 8. Fun, Love and Crisis. Marketing Philippine Tourism Ramon Benedicto A. Alampay, Domingo Ramon C. Enerio and Morris Christopher B. Basilan 9. Thailand: Crisis Marketing and Destination Resilience Kom Campiranon and Abrar Faisal 10. Laos Bernie Rosenbloom 11. Marketing Strategy – The Double-Edged Sword of Tourism Development in Vietnam? Anh Thu LE 12. Cambodia Vannsy Kuon, Haknoukrith Han and Heidi Dahles PART 3 Destinations in South Asia 13. Marketing of Tourism Amidst Prolonged Risk and Uncertainty: A Case Study of Nepal Pranil Upadhayaya, Rohini Khanal and Tikaram Sapkota 14. Marketing Incredible India to Manage Risks: Journey from Vulnerable Colonialism to Confident Nationalism Manjula Chaudhary and Naser Ul Islam 15. Resilience and Revival of Sri Lanka’s Tourism Industry Kanchana Wickramasinghe and Athula Naranpanawa 16. Maldives Naushad Mohamed PART 4 Destinations in Northeast Asia 17. The People’s Republic of China Litang Wen, Jie Tan and Mingming Cheng 18. Macao, 2000 – 2025 The Rise of the World’s Casino Tourism Capital Glenn McCartney MBE 19. Resilience Amidst Crisis: Navigating Tourism Risks and Marketing Strategies in Hong Kong Ada Lo, Clare Fung and Patrick Yeung 20. Republic of Korea: Changes in South Korea’s Tourism Industry (2002-2025) Woo-Seok Shim and So Jae-Min 21. Taiwan Ting-Yen Tim Huang and Yulan Yuan 22. Japan: Tourism and regional capacity development for a sustainable future Kumi Kato
Biography
David Beirman is Adjunct Fellow, Management and Tourism, University of Technology, Sydney. David has 30 years of experience in the tourism industry, of which 18 years involved leadership roles in destination management and marketing. David has authored 5 books and over 100 academic publications and keynote conference addresses.
Jeff Wilks is a psychologist with a special interest in the health, safety and well-being of travellers. He works as a consultant in destination management and marine tourism. Lead author of seven books, Jeff is Managing Director of Marine Tourism Australia and serves as Adjunct Professor of Tourism at Griffith University, Australia. He has led tourism safety programmes for the United Nations, governments and industry groups in the Middle East, the UK, the USA and Asia Pacific.
"There is a growing integration of risk management in the marketing of destinations. This book is equally relevant to scholars and tourism professionals who want to understand the significant developments occurring in Asia and the new directions being taken by innovative Asian destination marketers. 'It’s a must read'."
Professor Bob McKercher, School of Hotel & Tourism Management, The Hong Kong Polytechnic University
"Risk and Tourism Marketing in Asia is a timely and essential guide for building a resilient and meaningful tourism economy. It offers practical insights into managing uncertainty, protecting tourism assets and integrating resilience into destination marketing to ensure long-term success across Asia."
Peter Semone, Chairman, Pacific-Asia Travel Association
"Asia, one of the fastest growing tourism destinations in the world is also one of the disaster risk prone regions. To ensure the sustainable growth of tourism in the region, upgrading resilience across the sector is indispensable. Risk and Tourism Marketing in Asia shows a perfect direction to all tourism stakeholders for a more resilient Asian Tourism."
Masato Takamatsu, President, Tourism Resilience Japan
