1st Edition
Rocking Around the Clock Music Television, Postmodernism, and Consumer Culture
By E. Ann Kaplan
Copyright 1987
208 Pages
by
Routledge
208 Pages
by
Routledge
208 Pages
by
Routledge
Also available as eBook on:
The first non-stop rock video channel was launched in the US in 1981. As a unique popular culture form, MTV warrants attention, and in this, the first study of the medium, originally published in 1987, Ann Kaplan examines the cultural context of MTV and its relationship to the history of rock music. The first part of the book focuses on MTV as a commercial institution, on the contexts of... Read more
1. MTV: Advertising and Production 2. History, ‘Reading Formations’, and the Televisual Apparatus in MTV 3. MTV and the Avant-Garde: the Emergence of a Postmodern Anti-Aesthetic? 4. Ideology, Adolescent Desire, and the Five Types of Video on MTV 5. Gender Address and the Gaze in MTV 6. Conclusion: MTV, Postmodernism, and the Televisual Apparatus
Biography
E. Ann Kaplan
