15% Off Mental Health Books • Shop Now

View All Book Series

BOOK SERIES


Routledge Companions in Business, Management and Marketing


About the Series

Routledge Companions are prestige volumes which provide an overview of a research field or topic. Surveying the business disciplines, the books in this series incorporate both established and emerging research themes. Compiled and edited by an array of highly regarded scholars, these volumes also benefit from global teams of contributors reflecting disciplinary diversity.

Individually, Routledge Companions in Business, Management and Marketing provide impactful one-stop-shop publications. Collectively, they represent a comprehensive learning and research resource for researchers, postgraduate students and practitioners.

104 Series Titles

Per Page
Sort

Display
The Routledge Companion to Public Relations

The Routledge Companion to Public Relations

1st Edition

Forthcoming

Edited By Donnalyn Pompper, Katie R. Place, C. Kay Weaver
October 18, 2022

Public Relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a ...

The Routledge Companion to Marketing and Society

The Routledge Companion to Marketing and Society

1st Edition

Forthcoming

Edited By Krzysztof Kubacki, Lukas Parker, Christine Domegan, Linda Brennan
August 25, 2022

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the...

The Routledge Companion to Technology Management

The Routledge Companion to Technology Management

1st Edition

Forthcoming

Edited By Tugrul Daim, Marina Dabić, Yu-Shan Su
July 29, 2022

Bringing together an international range of expertise, this comprehensive Companion to technology management is designed to facilitate the development of management frameworks adaptable for a wide range of organizations, as well as an overview of the development and integration of technology in ...

The Routledge Companion to Knowledge Management

The Routledge Companion to Knowledge Management

1st Edition

Forthcoming

Edited By Jin Chen, Ikujiro Nonaka
May 23, 2022

Knowledge when properly leveraged and harnessed contributes to effective organizational performance. How much an organization benefits from knowledge would depend on how well knowledge has been managed. There have been challenges to implementing knowledge management in today’s dramatically ...

The Routledge Companion to Corporate Branding

The Routledge Companion to Corporate Branding

1st Edition

Edited By Oriol Iglesias, Nicholas Ind, Majken Schultz
April 29, 2022

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, ...

The Routledge Companion to Marketing and Feminism

The Routledge Companion to Marketing and Feminism

1st Edition

Edited By Pauline Maclaran, Lorna Stevens, Olga Kravets
February 25, 2022

This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research....

The Routledge Companion to Global Value Chains Reinterpreting and Reimagining Megatrends in the World Economy

The Routledge Companion to Global Value Chains: Reinterpreting and Reimagining Megatrends in the World Economy

1st Edition

Edited By Renu Agarwal, Christopher Bajada, Roy Green, Katrina Skellern
October 25, 2021

This Companion provides a review of global value chains (GVCs) and the megatrends that are shaping them and will continue to reshape them in deep-set trajectories of change over the next few decades. Megatrends herald both challenges and opportunities. With the growing interest among business ...

The Routledge Companion to Corporate Social Responsibility

The Routledge Companion to Corporate Social Responsibility

1st Edition

Edited By Thomas Maak, Nicola M. Pless, Marc Orlitzky, Sukhbir Sandhu
August 26, 2021

While the concept and domain of Corporate Social Responsibility (CSR) are not new—its beginnings can be tracked back to the 1960s—its scope, urgency, and relevance have shifted dramatically in recent years. CEO responses show that the majority of business leaders understand that they operate ...

The Routledge Companion to Talent Management

The Routledge Companion to Talent Management

1st Edition

Edited By Ibraiz Tarique
August 19, 2021

The field of Talent Management has grown and advanced exponentially over the past several years as organizations, large and small, public and private, global and domestic, have realized that to gain and sustain a global competitive advantage, they must manage their talents effectively. Talent ...

The Routledge Companion to Marketing Research

The Routledge Companion to Marketing Research

1st Edition

Edited By Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi
June 28, 2021

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading ...

The Routledge Companion to Asian Family Business Governance, Succession, and Challenges in the Age of Digital Disruption

The Routledge Companion to Asian Family Business: Governance, Succession, and Challenges in the Age of Digital Disruption

1st Edition

Edited By Ho-Don Yan, Fu-Lai Tony Yu
April 28, 2021

This companion provides broad and in-depth insights into family business in Asia and how Asian family firms navigate in the digital economy. The first part of the book looks at key concepts of family business while the second part presents Asian family firms’ cases from Japan, South Korea, ...

The Routledge Handbook of Financial Geography

The Routledge Handbook of Financial Geography

1st Edition

Edited By Janelle Knox-Hayes, Dariusz Wójcik
December 15, 2020

This handbook is a comprehensive and up to date work of reference that offers a survey of the state of financial geography. With Brexit, a global recession triggered by the COVID-19 pandemic, as well as new financial technology threatening and promising to revolutionize finance, the map of the ...

1-12 of 104
AJAX loader