Routledge Companions are prestige, impactful collections of original contributions, expertly curated by leading scholars.
Routledge Companions in Marketing, Advertising and Communication features comprehensive authoritative volumes on a range of established and emerging topics in marketing, consumer behaviour, brand management, corporate reputation, public relations, and advertising. A global and inclusive series, these books reflect a wide range of academic perspectives and disciplinary diversity.
Individually, each book in the series provides a comprehensive research tool. Collectively, the series represents a unique resource for researchers, postgraduate students and reflective practitioners.
Edited
By Ahmad Jamal, Lisa Peñaloza, Michel Laroche
June 23, 2015
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful ...
Edited
By Tina Harrison, Hooman Estelami
December 05, 2014
Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the ...
Edited
By Luiz Moutinho, Enrique Bigné, Ajay K. Manrai
January 06, 2014
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new ...
Edited
By Daragh O'Reilly, Ruth Rentschler, Theresa Kirchner
December 07, 2013
The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in ...
Edited
By Ayalla A. Ruvio, Russell Belk
December 20, 2012
"Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the ...
Edited
By Adrian Sargeant, Walter Wymer Jr
December 13, 2007
This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive ...