Routledge Companions are prestige, impactful collections of original contributions, expertly curated by leading scholars.
Routledge Companions in Marketing, Advertising and Communication features comprehensive authoritative volumes on a range of established and emerging topics in marketing, consumer behaviour, brand management, corporate reputation, public relations, and advertising. A global and inclusive series, these books reflect a wide range of academic perspectives and disciplinary diversity.
Individually, each book in the series provides a comprehensive research tool. Collectively, the series represents a unique resource for researchers, postgraduate students and reflective practitioners.
