Routledge Corporate Communication Series

  • The Customer Century: Lessons from World Class Companies in Integrated Communications book cover

    The Customer Century

    Lessons from World Class Companies in Integrated Communications

    By Anders Gronstedt

    Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn…

    Paperback – 2011-12-09
    Routledge
    Routledge Corporate Communication Series