1st Edition

Routledge Handbook of Descriptive Rhetorical Studies and World Languages

Edited By Weixiao Wei, James Schnell Copyright 2023
    484 Pages 21 B/W Illustrations
    by Routledge

    The Routledge Handbook of Descriptive Rhetorical Studies and World Languages offers a useful collection of papers that presents rhetorical analysis of the discoursal practice in different cultural settings.

    Covering issues from America to Europe and Asia, and topics from politics to media, education to science, agriculture to literature, and so on, the handbook describes how language can guide listeners’ interpretations, alter their perceptions and shape their worldviews. This book offers a solid foundation for rhetorical studies to become an essential discipline in arts and humanities, engendering innovative theory and applications in areas such as linguistics, literature, history, cultural studies, political science and sociology.

    This handbook will be crucial for students and researchers in areas such as literature and linguistics, communication studies, political science and arts and humanities in general. This book will also be useful to social science, education, business, law, science and engineering departments due to its coverage of rhetoric in a multidisciplinary and multilingual context.

    Chapter 16 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution- Non Commercial- No Derivatives 4.0 license.

    Editorial Board

    List of Figures

    List of Tables

    List of Contributors

    Introduction (Weixiao Wei)

    I. Historical dimension of rhetorical studies

    1. Mandate of Heaven at the root of Chinese political rhetoric: Origin, transformation and legacy (Weixiao Wei)
    2. Gods of the Thresholds: Liminality and Analogy as Rhetorical Theory in Ancient Global Myth (Shawn D. Ramsey)
    3. Rhetoric and Silence in Corporate America: Ending the Patent War between Google and Microsoft (Joshua Welsh )
    4. From the learning of classical rhetoric to the learning of communication (Gracia Terol )
    5. Evolution of Arabic rhetoric: from classical balāgha to modern concepts of persuasion (Marcin Styszyński )
    6. II. Descriptive rhetorical studies: Regional diversity

    7. Rhetorical Devices in Japanese: The Case for Onomatopoeia (Massimiliano Tomasi )
    8. Rhetoric of Russian Civilizational Identity: A Case Study of Patriarch Kirill’s Discourse (Natalia Bruffaerts )
    9. Media Sensationalism of the West and the Rhetoric of Poverty Porn in India(Sony Jalarajan Raj and Adith K Suresh)
    10. Rhetoric of protest, tradition and identity: Polish songs of freedom and resistance (Agnieszka Kampka )
    11. A Descriptive Study of Rhetoric in Arabic (Rabeea Al-Mubarak and Ian E.J.Hill )
    12. III. Descriptive studies of political rhetoric

    13. Rhetorical Resources in Political Speeches by Barack Obama and Joe Biden: The Democrat’s Linguistic Stance towards Migration in Electoral Campaigns (Teresa Fernández-Ulloa and María del Carmen López-Ruiz)
    14. Political rhetoric in Jonathan Swift´s Conduct of the Allies. Boosting and hedging as persuasive devices (Rosa María López-Campillo)
    15. The rhetoric of the immigration discourse of far-right parties in Spain and France (Isabel Negro )
    16. Rhetoric of Polish political discourse on family ( Ewa Bogdanowska-Jakubowska & Nika Bogdanowska)
    17. Multimodal nationalist rhetoric in Finland (Eemeli Hakoköngäs and Inari Sakki )
    18. Between adversariness and compromise: a rhetorical analysis of Greek political discourse in times of crisis (Assimakis Tseronis and Dimitris Serafis )
    19. IV. Rhetorical analysis of academic and professional texts

    20. The Failing Essay: Broadening the "Composition" of Critical Pedagogy in the Age of Digital Literacy (Bradley Hammer )
    21. Diverse Voices?: A Rhetorical Analysis of First-Year Composition Textbooks and Open Education Resources (Mary F. McGinnis )
    22. Demonstrating and debating climate change: the function of rhetoric from science to the public (Ferenc Jankó and Priszcilla Hafenscher )
    23. A Descriptive Study of Rhetoric in South Korean Business Texts: CEOs’ Quality Management Rhetoric and Audience Responses (Mansup Heo )
    24. Discursive Strategies of Persuasion in the Film Review Genre: the Case of the Reviewer’s Ethos (Topa-Bryniarska )
    25. V. The visual and affective domains of descriptive rhetorical analysis

    26. Visual rhetoric of Otherness in newspaper photographs of the European refugee crisis (Jari Martikainen )
    27. Visual representation of food in Italian cinema(Visual representation of food in Italian cinema(Fatma Nazlı Köksal & Ümit İnatçı)
    28. The Ethos- Pathos continuum in the Portuguese "Obrigado" Advertising Campaign (Samuel Mateus )
    29. Emotional rationality as an indicator of rhetoric discourse in Polish agricultural texts (Maria Joanna Gondek and Paweł Nowak )
    30. Rhetoric in Travel Writing: A Tool to Enhance Verisimilitude and Persuade Readers (David Taranco)
    31. Ethos, pathos, and logos in culture: a rhetorical analysis of narrative in Japanese (Tetsuta Komatsubara)



    Weixiao Wei has been working as a lecturer at the College of Foreign Languages and Literatures, Taiyuan University of Technology, China, for 12 years since she obtained her MA degree in 2010. In July 2017, she received a visiting scholarship from the China Scholarship Council (CSC) to undertake research projects at Swansea University, UK, for a year. Since then, she has published two monographs and six book chapters with Routledge. She is currently the chief editor of the Routledge Handbook of Descriptive Rhetorical Studies and is planning another handbook of language learning in a global context. She is also the editor of the Chinese language studies section in the upcoming Routledge Research Encyclopedia of Chinese Studies. In addition to preparing research papers, a monograph and an edited volume for further publication, she has been pursuing her PhD study in rhetoric and composition at University of Houston, USA.

    James Schnell, PhD (Ohio University), is an Assistant Professor in the Defense Critical Languages & Culture Program at the University of Montana, USA. He is a three-time Fulbright Scholar (Cambodia, Myanmar and Kosovo) and has published widely on matters having to do with cross-cultural communication, most specifically focusing on China. Schnell has taught in the USA at Cleveland State University, Ohio State University, University of Cincinnati, and Miami University and in China at Beijing Jiaotong University. He was a visiting scholar at Fudan University, China, in 2017.