© 2018 – Routledge
Managerial economics has become an established part of leading MBA programmes, and the discipline is changing and developing rapidly.
This new handbook offers a state-of-the art overview of the ways in which modern economics can be usefully applied across contemporary work in business schools, including in areas such as corporate governance, organizational design, global business, employee remuneration structures, risk management, and behavioural studies. This handbook also highlights the role that globalizing economic development has played in ensuring sustained growth in management schools. As such, the volume is truly international in its authorship and scope.
Chapters chart modern trends in the subject, such as the rise of personnel economics, the role of ethics in managerial economics training, and heuristic decision making in business settings, and incorporate game-theoretic results and case study work. Bringing together leading scholars from disciplines including economics, marketing, management, economic psychology, operations research, corporate finance, corporate responsibility and network studies, the handbook will offer a uniquely international overview of this rapidly changing area.
Part 1: Analytical Foundations and the Scope of Managerial Economics Part 2: Managing Demand Part 3: Managing Costs Part 4: Pricing and Marketing Tactics and Strategies Part 5: Economic Psychology and Management Decisions Part 6: Strategy and Business Competition Part 7: Organization and Motivation in the Modern Firm Part 8: Hybrid Organizations and Networks Part 9: Personnel Economics Part 10: Financial Structure and Corporate Governance Part 11: Business Ethics and Corporate Social Responsibility Part 12: Business Regulation