1st Edition
Routledge Handbook of Political Advertising
Table of Contents
List of Tables
List of Figures
Contributors
Part I: General Perspectives
Chapter 1: Ample opportunities – mostly regulated. Political advertising across the world.
Christina Holtz-Bacha
Chapter 2: Modern Political Advertising and Persuasion
Steve Jarding, Steve Bouchard & Justin Hartley
Chapter 3: Methodological Approaches
Michael W. Kearney & Mary C. Banwart
Chapter 4: Gender and Political Advertising: Content and Effects
Dianne Bystrom
Chapter 5: Negative advertising
Todd L. Belt
Chapter 6: The Effects of Political Advertising
Travis N. Ridout & Jenny L. Holland
Part II: Airtime With No Charge For Electoral Advertising
Chapter 7: Political Advertising in Argentina
Martín D’Alessandro
Chapter 8: Prime Time Electoral Propaganda: the Brazilian Model of Free Airtime
Alessandra Aldé & Felipe Borba
Chapter 9: Political Advertising in Chile: State of play in a period of changes
Alberto Pedro López-Hermida Russo
Chapter 10: The Role of Political Advertising in the Czech Republic
Jan Jirák & Anna Matušková
Chapter 11: Political advertising in France: the story and effects of a slow liberalization
Alexandre Borrell & Jamil Dakhlia
Chapter 12: Does Political Advertising still have an impact on the Outcome of Election Campaigns? Political Advertising in Hungary
Jolán Róka
Chapter 13: Political advertising in Italy
Biography
Christina Holtz-Bacha is Professor of Communication at Friedrich-Alexander University Erlangen-Nürnberg, Germany. She was a visiting scholar at the University of Minnesota in Minneapolis, a Research Fellow at the Shorenstein Center, Harvard University and a guest researcher at the University of Gothenburg, Sweden. She is presently the Chair of the Political Communication Research Section of IAMCR. Her research interests are political communication, media systems and media policy.
Marion R. Just is Professor of Political Science at Wellesley College and an Associate of the Shorenstein Center on Media, Politics and Public Policy at Harvard’s Kennedy School of Government. Her research in political science focuses on elections, politics and the media. She has published several co-authored books and articles in professional journals.
'Holtz-Bacha and Just have compiled a comprehensive handbook on political advertising in many countries around the world. It has first-rate writers who concisely and effectively convey the latest in ad messaging and impact. If you want to know what works and why, this is the book for you. Both practitioners and researchers will benefit from this handbook.' - Darrell West, Vice President and Director - Governance Studies and Founding Director - Center for Technology Innovation, Brookings Institute, USA
