2nd Edition

Routledge Handbook of Public Diplomacy

Edited By Nancy Snow, Nicholas J. Cull Copyright 2020
    528 Pages
    by Routledge

    528 Pages
    by Routledge

    The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide.

    What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1–4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noopolitik as they relate to public diplomacy.

    Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.

    1. Rethinking Public Diplomacy in the 2020s

    Nancy Snow

    2. Public Diplomacy Before Gullion: The Evolution of a Phrase

    Nicholas J. Cull

    Part 1: The Scope of Public Diplomacy: Key Practices

    3. The Spectrum of Listening

    Luigi Di Martino

    4. Cultural Diplomacy

    Patricia Goff

    5. Exchange Programs and Public Diplomacy

    Giles Scott-Smith

    6. International Broadcasting: Public Diplomacy as a Game in a Marketplace of Loyalties

    Phillip Arceneaux and Shawn Powers

    7. Public Diplomacy Evaluation

    Bob Banks

    Part 2: Public Diplomacy Applications

    8. Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy

    John Brown

    9. Operationalizing Public Diplomacy

    Matthew C. Armstrong

    10. Communication Logics of Global Public Diplomacy

    R.S. Zaharna

    11. The Nexus of U.S. Public Diplomacy and Citizen Diplomacy

    Sherry Lee Mueller

    12. Crisis and Narrative

    Vivian S. Walker

    13. Country Branding: A Practitioner Perspective

    Florian Kaefer

    14. The Changing Nature of Nation Branding: Implications for Public Diplomacy

    Keith Dinnie and Efe Sevin

    Part 3: Public Diplomacy and Persuasion

    15. Tactics of Social Influence for Use in International Conflicts

    Anthony Pratkanis

    16. Credibility and Public Diplomacy

    Robert H. Gass and John S. Seiter

    17. The Primacy-of-Culture in Influence: A Dissenting View

    Kelton Rhoads

    Part 4: Case Studies in Public Diplomacy

    18. The United Nations’ Celebrity-Driven Public Diplomacy: Causes, Critiques and Trajectories

    Andrew F. Cooper

    19. Diplomacy and Culture in the European Union Global Strategy

    Jerome Gygax

    20. A Guide to Gastrodiplomacy

    Paul Rockower

    21. Diaspora and Diplomacy

    Liam Kennedy

    22. The World Expo and Nation Branding

    Jian Wang

    23. UNESCO Approaches to Public Diplomacy

    Marylene Gervais

    Part 5: Global Approaches to Public Diplomacy

    24. Four Seasons in One Day: The Crowded House of PD in the UK

    Ali Fisher

    25. German Public Diplomacy: Translating Domestic Discourses of Modernity and Culture, Past and Present

    Oliver Zöllner

    26. Public Diplomacy à la française

    Frederic Charillon

    27. Japan’s Public Diplomacy

    Tadashi Ogawa

    28. Communicating Confidence: China’s Public Diplomacy

    Gary D. Rawnsley

    29. Historical Memory and Public Diplomacy: The Case of Russia

    Douglas Becker

    30. Australian Public Diplomacy

    Naren Chitty

    31. Populism and Public Diplomacy: The Case of India

    Daya Kishan Thussu

    32. Korea’s Public Diplomacy

    Ambassador Enna Park

    33. Israel: Countering Brandjacking

    Eytan Gilboa

    34. The Brazilian Approach to Public Diplomacy

    Augusto Pestana

    35. Turkey’s Public Diplomacy In Flux: From Proactive to Reactive Communication

    Senem Çevik

    36. African Public Diplomacy: Between Deficiences and Potential,

    Bob Wekesa

    37. Public Diplomacy in Latin America: An Emerging Field of Practice?

    Daniel Aguirre

    38. Nation Branding in the Arab World

    Tal Samuel-Azran

    Part 6: Fresh Perspectives in Public Diplomacy

    39. Ethics and Social Issues

    Foad Izadi and Richard Nelson

    40. Digital Public Diplomacy

    Corneliu Bjola, Jennifer Cassidy, Ilan Manor

    41. Corporate Diplomacy

    Candace L. White

    42. Exchanges as Good Propaganda,

    Nancy Snow

    43. Public Diplomacy and Development Communication: Two Sides of the Same Coin?

    James Pamment

    44. Gay Rights are Human Rights: LGBTI Equality and U.S. Public Diplomacy

    Laura Belmonte

    45. The Continuing Promise of the Noösphere and Noöpolitik: Twenty Years After

    David Ronfeldt and John Arquilla


    Nancy Snow is Professor Emeritus of Communications, California State University, Fullerton, and Disney Chair in Global Media, Schwarzman College, Tsinghua University, Beijing (2020). Snow is Pax Mundi ("Distinguished") Professor of Public Diplomacy at Kyoto University of Foreign Studies and Adjunct Fellow in the Institute of Contemporary Asian Studies at Temple University Japan.

    Nicholas J. Cull is Professor of Public Diplomacy in the Annenberg School for Communication and Journalism and the founding director of the Master of Public Diplomacy program at the University of Southern California in Los Angeles. His research and teaching interests are interdisciplinary and focus on public diplomacy and—more broadly—the role of media, culture, and propaganda in international history. He is editor of the journal Place Branding and Public Diplomacy, president of the International Association for Media and History, and a member of the Public Diplomacy Council.

    "Snow and Cull's handbook has yet provided the most comprehensive resources and insightful guidance for China's upgraded endeavor of public diplomacy under the strategic framework of the Belt and Road Initiative. Compared with the first edition, the current volume has wisely integrated voices from the non-Western world, and has thereby constituted a truly crosscultural conversation of theories and practices between the West and the Rest, and reconstructed PD as a cutting-edge discipline in this post-West, post-order and post-truth era."SHI Anbin, Ministry of Education Changjiang Endowment Professor of Global Media Communication, Tsinghua University

    "This timely update not only brings public diplomacy into the age of cyber (in)security, but also fully explores the new landscape for public diplomacy after the United States has lost hegemony. The "Global Approaches to Public Diplomacy" section provides an especially useful survey of public diplomacy around the world harnessed for positive goals of engagement and mutual understanding, as well as more sinister goals of increasing power and dominion."Cynthia Schneider, Distinguished Professor in the Practice of Diplomacy, Georgetown University

    Nancy Snow and Nicholas J. Cull, eds., The Routledge Handbook of Public Diplomacy, Second Edition, (Routledge, 2020). Snow (Kyoto University of Foreign Studies) and Cull (University of Southern California) have performed a great service in compiling the chapters in this welcome second edition of The Routledge Handbook. Compared to its 2009 predecessor, it is more comprehensive and global in scope. Its conceptual approaches and diplomatic actors are more diverse. Contributors are a broader range of older and younger voices, scholars, and practitioners. Following introductions by Snow and Cull, the Handbook’s 45 chapters (too many to list here) divide into six parts that examine core practices, contrasting assumptions and methods, cases that illustrate theoretical concepts, cases that portray country and regional differences, and chapters that explore ethical questions, digital technologies, and innovations in study and practice. Teachers will want to look for chapters to assign that support course topics. Given its content and heft (543 pages), the paperback and eBook editions are affordably priced. As with any compilation of this size, contributions vary in quality and depth. Readers will find arguments that are provocative and evidence based, claims that prompt disagreement and vigorous debate, and subject matter that calls for more research. The Handbook is aspirational and self-described as foundational. Its impressive range of ideas and approaches prompt two evergreen questions. Should we continue to treat public diplomacy as a separate field of diplomatic study and practice? And, given so much effort by so many in this volume and elsewhere, why is diplomacy so under-represented in IR and communications studies?