The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don’t rely on effective communications.
Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.
Introduction - Paul M. Pedersen Section I: Theoretical and Conceptual Aspects of Sport Communication 1. Communication Theories and Sport Studies - Sang Keon Yoo, Lauren Reichart Smith, and Daekyung Kim 2. In a Different Game? Reflections on Sports in the Media as Seen from a Game Perspective - Kirsten Frandsen 3. Gender in the Workplace: Using a Post-Structural Approach to Theorize Diversity in Sports Media Organizations - Erin Whiteside 4. TV Broadcasting: Toward a Pluri- and Inter-semiotic Approach - Valérie Bonnet and Guy Lochard 5. Sport as a Communication System - Ulrik Wagner and Rasmus K. Storm 6. Social Media and Sport Communication: Abundant Theoretical Opportunities - Jimmy Sanderson 7. Applying Public Relations Theory to Increase the Understanding of Sport CommunicationRichard D. Waters - 8. Sport, Analytics, and the Number as a Communication Medium - Andrew Baerg 9. Research Methodologies in Sport Communication - Merryn Sherwood and Matthew Nicholson 10. Athlete-Media Communication: A Theoretical Perspective on How Athletes Use and Understand Gendered Sport Communication - Elsa Kristiansen and Trygve B. Broch Section II: Traditional Media Associated with Sport Communication 11. A Global Crisis? International Perspectives on the State of the Print Sport Media - Matthew H. Zimmerman, Ilan Tamir, Holger Ihle, Jörg -Uwe Nieland, and Jianjun Tang 12. Sports Reporting and Journalistic Principles - Thomas Horky and Barbara Stelzner 13. Chronicling Sport, Branding Institutions: The Television Sports Documentary from Broadcast to Cable - Travis Vogan 14. Sports Broadcasting: History, Technology, and Implications - Brad Schultz and Wei Wei 15. The Glass Ceiling and Beyond: Tracing the Explanations for Women’s Lack of Power in Sports Journalism - Erin Whiteside and Marie Hardin 16. Understanding the Biggest Show in Media: What the Olympic Games Communicates to the World - Andrew C. Billings and Natalie Brown 17. The State of the Sports Press: Reflections on an International Study - David Rowe 18. The Impact of Sport Publicity on Sport Fans’ Emotion, Future Prediction, and Behavioral Response - Dae Hee Kwak and Yu Kyoum Kim 19. Television Broadcast Rights: Still the Golden Goose - John A. Fortunato 20. Defining Fitness Communication: Conceptualizing an Emerging Segment of the Sport Industry - Antonio S. Williams Section III: Sport Communication and New and Emerging Media 21. The New World of Social Media and Broadcast Sports Reporting - Mary Lou Sheffer and Brad Schultz 22. Turning the Page with Newspapers: Influence of the Internet on Sports Coverage - Bryan Butler, Matthew H. Zimmerman, and Sharon Hutton 23. Content, Copyright, and Carriage: Issues for Sports Media Rights in the Digital Age - Stephen W. Dittmore and Tiffany E. Fields 24. Subjectivity in 140 Characters: The Use of Social Media by Marginalized Groups - Erin McNary and Marie Hardin 25. Sport Fandom in the Digital World - Ann Pegoraro 26. Emerging Social Media and Applications in Sport - Galen Clavio 27. Focus on Fantasy: An Overview of Fantasy Sport Consumption - Brody J. Ruihley and Robin L. Hardin 28. Using Social Network Analysis in Sport Communication Research - Marion Hambrick 29. Evaluating Sports Websites from an Information Management Perspective - Hans J. Scholl 30. Communicating Through Sport Video Games - Patrick Walsh and Beth A. Cianfrone Section IV: Sociological Aspects of Sport Communication 31. Enjoyment from Watching Mediated Sports: Four Conceptual Frameworks to Understand the Enjoyment Construct - Kihan Kim and Lira Yun 32. Gender and Sexualities in Sport Media - Alina Bernstein and Edward (Ted) M. Kian 33. Going Public: Communicating a Critical Perspective on Sport - Adam Love 34. The Communicative Complexity of Youth Sport: Maintaining Benefits, Managing Discourses, and Challenging Identifies - Lindsey J. Meân 35. The Babe/Baby Factor: Sport, Females, and Mass Media - Barbara Barnett 36. Best Practices for Media Coverage of Athletes with Disabilities: A Person-first Language Approach - Joshua R. Pate and Robin L. Hardin 37. Race Portrayals in Sport Communication - Andrea N. Eagleman and Tywan Martin 38. Uses of Sport Communication in Groups: Meaning and Effects in Public Viewing - Thomas Horky 39. Sport, Celebrity, and the Meaning of Style - John Harris 40. Media Coverage of International Sport - John Vincent and John S. Hill Section V: The Management of Sport Communication 41. Media, Sport, and Consumer Culture: The Fan as Consumer in Television Commercials - Lawrence A. Wenner 42. Sport Communication and Social Responsibility - Maria Hopwood and James Skinner 43. For the Cure, the Kids, and the Cause: Practicing Advocacy through Communication and Sport - Jeffrey W. Kassing 44. The Culture of Communication in Athletics - Frederick L. Battenfield 45. Strategic Influence and Sport Communication Leaders - Joe Moore 46. Communication and Sports Officials - Peter Simmons and Ian Cunningham 47. Rapidly Advancing Technology and Policy Choices: Transforming the Economic Landscape of the Sport Media - Joel G. Maxcy 48. College Athletic Communications: Evolution of the Field - G. Clayton (Clay) Stoldt 49. Dangerous Currents: How PR and Advertising Influence Sports Reporting and Cause Ethical Problems - Thomas Schierl and Christoph Bertling 50. Critical Perspectives in Sports Public Relations - Jacquie L’Etang