© 2012 – Routledge
474 pages | 46 B/W Illus.
The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include:
With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.
"This publication raises the knowledge base in key areas of sport (business) management … This will be one of the ‘go to’ publications for anyone involved in the sector", Marc Taylor, European Sport Management Quarterly
Section 1: Managing The Performance Of Sport Organizations 1. Contemporary Issues In The Performance Of Sport Organizations - Leigh Robinson 2. From Daily Management To High Politics: The Governance Of The International Olympic Committee - Jean-Loup Chappelet 3. The Contingent And Standards Governance Framework For National Governing Bodies - Denis Mowbray 4. The Planned Development Of Sport Organizations - Brian Minikin 5. Managing Customer Expectations Of Sport Organizations - Leigh Robinson 6. Approaches To Managing Performance In Sport Organizations - Peter Taylor 7. Forecasting The Performance Of Nations In Elite Sport - Simon Shibli, Veerle De Bosscher And Maarten Van Bottenburg 8. Corporate Social Responsibility In Sport - Stephen Morrow 9. Theoretical Approaches And Practical Strategies For Change Management - Peter Mcgraw, Tracy Taylor And Daniel Lock Section 2: Managing Human Resources In Sport Organizations 10. Contemporary Issues In The Management Of Human Resources - Packianathan Chelladurai 11. Human Resource Management In Sport: A Service-Based Approach - Solha Husin 12. Volunteer Management In Sport - May Kim And Jina Bang 13. Sources Of Support For Employees In Sport Organizations - Boyun Woo Chapter 14. Psychological Contract In The Context Of Sport Organizations - Gonzalo Bravo, David Shonk And Doyeon Won 15. Managing Contingent Workers In Sport - Kyungro Chang Section 3: The Marketing Of Sport 16. Contemporary Issues In Sport Marketing - Guillaume Bodet 17. Consumer Loyalty In Sport Participation Services - Guillaume Bodet 18. Relationship Marketing: From Theoretical Issues To Its Application By Sport Organisations - Alain Ferrand 19. Sport Spectators’ Segmentation - Guillaume Bodet And Iouri Bernache-Assollant 20. Sporting Goods Brands And Retail Store Dramatization - Patrick Bouchet 21. Sport Promotion Through Communication: A Mass Media Perspective - Daniel C. Funk And Kevin Filo 22. Sport Sponsorship: Definitions And Objectives - Pascale Quester And Charles Bal 23. Ambush Marketing - Benoit Séguin And Dana Ellis Section 4: The Economics Of Sport 24. Contemporary Issues In The Economics Of Sport - Paul Downward 25. The Economic Analysis Of Sport Participation - Paul Downward, Fernando Lera-Lopez And Simona Rasciute 26. Expenditures On Sport Products And Services - Tim Pawlowski And Christoph Breuer 27. Do Sport Clubs Maximize Wins Or Profits? And Does It Make Any Difference? - Stefan Kesenne 28. International Sport League Comparisons - Helmut Dietl, Rodney Fort And Markus Lang 29. Attendance And Broadcast Demand For Professional Team Sport: The Case Of English League Football - Babatunde Buraimo 30. The Labor Market In Professional Team Sport: The Case Of Football Players In Europe - Bernd Frick 31. The Economic Benefits To Cities From Hosting Major Sport Events - Chris Gratton 32. The Future Of Sport Management - Leigh Robinson, Pakianathan Chelladurai, Guillaume Bodet And Paul Downward