Routledge Handbook of Sport and Social Media

Introduction—A Game-Changer with Thousands of Ramifications: Understanding Sport-Based Social Media Comprehensively and Expensively

Andrew C. Billings and Marie Hardin 

Part I: Theoretical and Methodological Foundations 

1. Fundamentals of Social Media in Sport Studies

Gashaw Abeza 

2. Digital Sport Consumption: Exploring and Advancing Theory

Megan C. Piché, Heather Kennedy, and Ann Pegoraro 

3. Methodological Approaches in Sport and Social Media Research

Tang Tang and L. Meghan Mahoney 

4. The State of Sport, Social Media, and Reputation Management

Evan Frederick and Ann Pegoraro 

5. Social Media and Online Hate in Sport: A Case Study of Association Football

Thomas Fletcher, Colm Kearns, Daniel Kilvington, Gary Sinclair, Theo Lynn, Jack Black, Mark Doidge, Guto Leoni Santos, Katie Liston, Itoitz Rodrigo-Jusue, and Pierangelo Rosati 

Part II: Fan-Oriented Social Media 

6. Reconceptualizing Sports Fandom: Feminine Ethics of Care in Social Media Sports Talk

Toni Bruce, Margaret Henley, and Fayth Doherty 

7. Social Media and Stadium Performances: Beyond Whistling and Booing

Jeffrey W. Kassing and Grace M. Kominak 

8. The Fan as a Participant in SocialMediaSport

Maria Grover, Nicholas David Bowman, and Gregory A. Cranmer 

9. Fan Engagement, National Identity, and the Toronto Raptors’ Sports/Media Cultural Complex

Estee Fresco 

10. Women’s Sport in the Manosphere: Patriotism, Patriarchy, and the Preserve

Christopher J. Finlay and Lawrence A. Wenner 

11. Reframing the Destination Narrative through a Sport Mega-Event: Tracing Social Media’s Effect from 2022 FIFA (Men’s) World Cup on Qatar’s Placebrand

Kamilla Swart, Michael Linley, James She, and Othman Al-Thawadi 

Part III: Athlete-Oriented Social Media 

12. Athlete Activism and Social Media: Platforms for Change

Leigh Moscowitz and Kevin Hull 

13. Social Media and Athlete Self-Presentation: Evaluating Complexities and Nuances

Jimmy Sanderson 

14. Social Media as a Means of Empowerment for Paralympic Athletes and the Visibility of Their Achievements

Alice Němcová Tejkalová, Veronika Macková, and Kateřina Turková 

Part IV: Team-Oriented Social Media 

15. The Ethical Limitations of Digital Marketing Engagement Strategies: Banterification and Professional Sports Teams’ Social Media Channels

Stefan Lawrence, Garry Crawford, and Renan Petersen-Wagner 

16. Social Media as a Platform for Growing Fandom: The Potential for Team Media Accounts to Inspire More Excitement and Engagement in Women’s College Sport

Shannon Scovel 

17. Women’s Sports Teams and Social Media in the USA: Findings, Frameworks, and Future Research

Dunja Antunovic, Kimberly Soltis, and Joy L. Erlandson 

18. Public Responses to Sports Teams' Functioning and Policies on Social Media

Gregory A. Cranmer and Leland Holbert 

Part V: League-Oriented Social Media 

19. Use of Social Media in Sport Organizations: Communicating Risks Associated with Contaminated Dietary Supplements

Bryan Denham 

20. The Relevance of the Five Major European Football Leagues on Social Media and the Influence of Transfers and New Competitors: Cooperation or Competition?

Thomas Horky and Mario Leo 

21. Gender, Representation, and Discursive Meaning-Making: Mediatization and Mediated Football Practices

Lindsey J. Meân and Steffanie M. Kiourkas 

22. Confidence Culture Markets: Rethinking the Visibility of Women in Content Produced by Team- and League-Created Media

Erin Whiteside 

23. The PGA Tour, Organizational Change, and Communicating Care on Social Media

Virginia S. Harrison, Brandon Boatwright, Marissa Bennett, and Alexis Merriman 

24. Social Media Presence of Peripheral Basketball Leagues: From the Balkans to the World

Simon Ličen 

25. The WNBA’s #MoreThanGame Social Media Campaign: A League’s Advancement of Athletics and Advocacy

Joshua R. Jackson 

Part VI: Media Entity-Oriented Social Media 

26. League-Oriented Social Media Health Messaging

Lauren Reichart Smith and Claire Wanzer

27. Journalists, Social Media and Formula One: Life Inside the Piranha Club

Richard Haynes and Raymond Boyle 

28. The Post-Twitter Era of Social Media in Sport

Galen Clavio and Rebecca Achen 

29. A Study on Blogs and Podcasts Produced by Women about Women's Football in Brazil

Ana Carolina Vimieiro, Flaviane Rodrigues Eugênio, and Rafaela Cristina de Souza 

30. ELTA Sports, Facebook, and Sports Nationalism in Taiwan

Tzu-hsuan Chen 

31. YouTube Interventions to Enhance Cultural Citizenship Through Sport: The Case of TG4 (Ireland)

Xavier Ramon

32. Understanding and Tackling Online Abuse Towards Sport Journalists

Daniel Kilvington, John Price, and Jacco van Sterkenburg 

Biography

Andrew C. Billings is the Ronald Reagan Chair of Broadcasting, Associate Dean for Faculty, and Co-Director of the Beyond Sports Initiative at the University of Alabama, USA. With over 250 journal articles and book chapters and 24 different authored or edited book projects, he is the most published sports communication scholar in the world. He is co-editor of the journal Communication & Sport and has been interviewed over 700 times from media outlets ranging from the New York Times to ESPN to the Associated Press.

Marie Hardin is Dean of the Donald P. Bellisario College of Communications at the Pennsylvania State University, USA. She chairs the committee for the Accrediting Council on Education in Journalism and Mass Communication and is on steering committees of the Alliance of Schools and Colleges of Communication and Journalism, and the Hearst Journalism Awards Program. Hardin’s research is focused on issues of diversity, ethics and professionalism in sports journalism. In 2013, the University of Georgia Grady College of Journalism and Mass Communication named her a distinguished alumni scholar.