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Routledge Handbook of Sports Sponsorship: Successful Strategies book cover

1st Edition

Routledge Handbook of Sports Sponsorship Successful Strategies

By Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill Copyright 2007
288 Pages 80 B/W Illustrations
by Routledge

288 Pages 80 B/W Illustrations
by Routledge

288 Pages 80 B/W Illustrations
by Routledge
Also available as eBook on:
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events. The text also provides an accessible review of the... Read more

Introduction  1. Sponsorship Management Principles  2. Legal Approach to Sporting Events  3. Strategic and Operational Sponsorship Implementation  4. Contracts Associated with Events  5. Case Study : "Perrier Fluo Beach Volley Experience.  Conclusion.  Appendices.  Notes References

Biography

Alain Ferrand is Head of the Department of Sports Management at the University of Lyon, and an Associate Professor at the University of Turin and the Scuola Dello Sport, Rome.  Luiggino Torrigiani is "Solar Impulse" project marketing and sponsorship Director, International Sports Marketing consultant and lecturer. He is former International Cycling Union (UCI) and Fédération Internationale de Volley-Ball (FIVB) Marketing Director. Andreu Camps i Povill is Professor and General Director at the L'Institut Nacional d’Educació Física de Catalunya, Barcelona, and a practising sports lawyer.

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