Routledge Handbook of Tourism and Hospitality Development in Vietnam

Part I. Introduction to the Handbook

1.     Vietnam Tourism Post-COVID-19: An Overview and Current Challenges

Tuyen Dai Quang and Tan Vo-Thanh

Part II. Destination Development and Marketing

2.     Insight into Vietnamese Domestic Tourists: A Bibliometric Study

Ho Nhu Ngoc, Shida Irwana Omar, and Le Thi Ngoc Anh

3.     Vietnam’s Domestic Tourism Landscape: Navigating Challenges and Leveraging Opportunities Post-COVID-19

Le Anh Tuan

4.     Residents' Perceptions of Cruise Tourism Impacts on Quality of Life and Behavioral Intentions toward Cruise Tourism Support in Vietnam

Tien Bich Ma

5.     Touristification: An Absence of Concept in Vietnamese Literature

Thu Thuong Do, Hoang Van Nguyen, and Thach Thanh Ngoc Nguyen

6.     Direction for Developing Responsible Tourism Program in Thừa Thiên Huế, Vietnam

Nga Thi Thanh Nguyen

7.     Harnessing Multidimensional Wellness Tourism Potential: An In-Depth Analysis of Thừa Thiên Huế Province

Diem-Hang Le Doan and Khanh-Ha Thi Dinh

8.     Exploring Bến Tre Culinary Heritage: Unveiling Food Values, Harnessing Tourism Potential, and Enhancing Culinary Experiences

Ngan Thi Phan

9.     Understanding Tourism Culture toward Tourism and Host-Guest Interaction in Ho Chi Minh City, Vietnam

Thanh Van Vo and Son Van Quang

10.  Cruise Tourism Development in Thua Thien Hue Province, Vietnam: Lessons from the Case Studies of the Franconia and Le Lapérouse

Nga Thi Thanh Nguyen

11.  Aesthetic Value of Kitsch through Tourist Practices in Vietnam

Anh Thu Le

Part III. Sustainable Tourism Practices

12.  Responsible Tourism Practices:  A Study of Small and Medium-Sized Tour Operators in Ho Chi Minh City

Tuyen Dai Quang, Toan Ngoc Nguyen, Trang Thi Quynh Nguyen, and Hiram Ting

13.  Influence of Destination Social Responsibility on the Environmental Behaviors of Tourists: A Study in Dalat, Vietnam

Mai Thi Kieu Lan, Hung Trong Hoang, and Thuy Dieu Thi Hoang

14.  Sustainable Leadership Practices in Community-Based Tourism in Vietnam

Huong Trang Pham, Jackie Lei Tin Ong, Oanh T.K Nguyen, Vincent Van Ha Quach, Hung Chu Van, and Thoa Nguyen Thi

15.  Hospitality Food Waste Management: Lessons from Luxury Hotels in Danang City, Vietnam

Tran Nien Tuan, Le Van Huy, Tran Ho Thuong Thuong, and Tran Thi Khanh Ly

16.  Sustainable Tourism Practices in the MICE Industry: Insights from Practitioners

Nhan-Thi Thanh Nguyen, Tho Alang, and Quang-Tri Tran

17.  Enhancing Community-Based Tourism through Asset-Based Community Development: Insights from Đức Phổ, Vietnam

Tuyen Dai Quang, Tien Khanh Bui, and Hieu Duc Nguyen

18.  Impact of Residents’ Perceived Tourism Responsibility on Quality of Life and Support for Responsible Tourism Development in Hue City, Vietnam

Thuy-Hien Thi Dang, Diem-Hang Le Doan, Thanh-Thuy Thi (Jessica) Doan, Tran Huu Tuan, and Rodney W. Caldicott

Part IV. Customer Satisfaction and Experience

19.  Satisfying the Vietnamese Gen Z with the Food and Beverage E-Commerce Platforms

Nga Thi Vo and Thuy Ngoc Thi Vo

20.  Online Customer Review Helpfulness on Tourism Super-Apps in Vietnam: A Signaling Theory Perspective

Giang My Chu, Anh Tran Tram Truong, and Thao Van Nguyen

21.  Role of Online Reviews on Consumers’ Purchase Intentions: A Case Study of Vietnamese Airbnb Users and Nonusers

Thuc Thi Mai Doan Do and Luis Nobre Pereira

22.  Understanding Gen Y’s Intentions toward Wellness Tourism in Vietnam: A Theory of Planned Behavior Approach

Thao Thi Do and Hoa Thi Nhu Nguyen

23.  Understanding Heritage Religious Tourism in Vietnam

Giang Nu To Truong, Phuong Minh Binh Nguyen, and Giang Le Ngoc Truong

24.  Role of Authenticity and Memorable Tourism Experience: A Case Study of Cai Rang Floating Market in Can Tho City, Vietnam

Loi Anh Nguyen and Vi Tuong Ta

25.  Unveiling the Influence of Altruism on Price Judgment

Cao-Nguyen Phan

26.  How Does the Smart Tourism Service Ecosystem Foster Intention to Revisit?

Anh Tram Diep Huynh, Son Thai Le, Ngoc-Bich Dang, and Tan Vo-Thanh

27.  From Hanoi to Ho Chi Minh City: Tales of Backpacking Adventures in Vietnam through TripAdvisor

Nghi Huu Nguyen, Phuong Tuan Bui, and Tuyen Dai Quang

Part V. Workforce Development and Education

28.  Strategies for Developing a Professional Competency Workforce in the Tourism Industry: Insights from the State-Owned Property Sector

Duong-Giang Nguyen

29.  Boosting Hotel Employee Engagement: The Roles of Corporate Social Responsibility, Workplace Ostracism, and Work Social Support

Phuong Yen Thi Nguyen, Diem Trinh Nguyen, Huyen Dong Thi Lam, Minh Tri Nguyen, and Nhat Tan Pham

30.  Antecedents and Consequences of Work-Family and Family-Work Conflicts in the Hospitality Industry in Vietnam

Thi Hao Nguyen, Thi Thu Ha Truong, and Huu Tin Nguyen

31.  Impacts of Tourism Activities on Career Choices of Young Cotu People in Vietnam: An Intersectional Approach

Tin Doan, Giang Phi, Hoang Van Nguyen, and Huyen Nguyen

32.  Using the Extended TAM Model to Examine the Attitude and Behavioral Intention of Tourism Students in the Context of E-learning

Nghia Thi Minh Nguyen and Tuan Huu Tran

Part VI. Conclusion and Future Research

33.  Conclusion and Future Research

Tuyen Dai Quang and Tan Vo-Thanh

Biography

Tuyen Dai Quang is a lecturer at the Faculty of Tourism, Nguyen Tat Thanh University, Vietnam. His primary research interests include heritage conservation and tourism development, sustainable tourism, and community-based tourism. He is a co-founder of the Vietnam Tourism Research Network, the largest and most dynamic network in the field of tourism in Vietnam.

Tan Vo-Thanh is Full Professor at Excelia Business School, France. His current research mainly focuses on digitalization process, smart technology adoption, sustainable tourism, customer experience, consumer behavior, customer engagement, employee engagement, and organizational behavior. Tan is an advisory board member of the Vietnam Tourism Research Network and serves on the editorial boards of and as a reviewer for several international journals.