Routledge Handbook of the Business of Women's Sport  book cover
1st Edition

Routledge Handbook of the Business of Women's Sport

ISBN 9781138571617
Published June 4, 2019 by Routledge
576 Pages 61 B/W Illustrations

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Book Description

Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport.

Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport.

An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies.

Table of Contents


Part I: History & Evolution of Women’s Sport Business

1. History and Evolution of Women’s Sport

Elizabeth A. Gregg and Elizabeth Taylor

2. The Impact of Title IX and Other Equity Laws on the Business of Women’s Sport

Ellen Staurowsky

3. Sociological Perspectives of Women in Sport

Nicole M. Lavoi, Anna Baeth, and Austin Stair Calhoun

4. Women Trailblazers in Sport Business

Lynn L. Ridinger and Donna Pastore

5. The History of Women in Sport Management Academe and the Treatment of Female Faculty Members in Sport Management Higher Education

Elizabeth Taylor and Elizabeth A. Gregg

Part II: Management of Women’s Sport

6. The Role of Bias in the Under-Representation of Women in Leadership Positions

George B. Cunningham and Na Young Ahn

7. The Delivery and Management of Women-Only Sport Events and Their Future Sustainability

Brianna Newland

8. Women in Leadership Positions Within Canadian Sport

Guylaine Demers, Lucie Thibault, Sophie Briere, and Dianne Culver

9. Professional Women’s Sport in Australia

Emma Sherry and Chelsey Taylor

10. From the Battle Field to the Board Room: The Place of Gender in Sex-Integrated Sport

Donna de Haan and Lucy Dumbell

11. Migratory Process of Brazialian Olympic Women

Katia Rubio, Neilton Ferreira Junior, and Gislane Ferreira de Melo

12. Management of Professional Women’s Golf in the United States

Melissa Davies and Eric Hungenberg

13. Socio-Historical Development of Korean Women’s Golf

Hyun-Duck Kim, Hongyoung Kim, and Colleen McGlone

Part III: Economics and Financial Aspects of Women’s Sport

14. The Relative Success Story of the WNBA

David Berri

15. Public Expenditure on Women’s Sport and Gender Equality Among Recipients of Public Expenditure in European Sport

Pamela Wicker

16. The New Gender Equity in Elite Women’s Sports

Dionne Koller

17. Social Entrepreneurship

Carrie LeCrom and Allison Smith

18. Business Analytics in Women’s Professional Sports

Ceyda Mumcu

Part IV: Leadership & Governance

19. Underrepresentation of Women in Leadership Roles in Women’s Sport

Laura J. Burton

20. Women’s Roles and Positions in European Sport Organizations– Historical Developments and Current Tendencies

Gertrud Pfister

21. Socio-political Context in which the Business of Women’s Sport Takes Place in Latin America

Rosa Lopez de D'Amico

22. National Sporting Organizations and Women’s Sport Participation: An Australian Focus

Katie Rowe

23. Governance of Women’s Sport in China

Hanhan Xue and Joshua Newman

24. Women’s Involvement in Sport Governance – A Case Study of New Zealand Rugby

Lesley Ferkins, Katie Dee, Gaye Bryham, and Jacqueline Muller

25. Governance of College Sport

Erianne A. Weight and Molly P. Harry

26. The Evolution of Women's Rugby

Brittany Jacobs and Nicole Sellars

27. Women and Elite Coaching in New Zealand: Challenges, Benefits, and Opportunities

Sarah Leberman and Jane Hurst

Part: V Marketing & Consumer Behavior

28. Authentically Communicating with Women Consumers: Examining Successful (and non-successful) Branding and Marketing Efforts

Brandon Brown and Nalani Butler

29. Team Identification in Women’s Sport: What Little We Know

Elizabeth B. Delia

30. Women are Sport Fans! An Examination of Female Sport Fandom

Michelle Harrolle and Katie Kicklighter

31. Marketing Women’s Professional Tennis

Ashleigh-Jane Thompson

32. Sexism in Marketing Women’s Sport and Female Athletes: Ineffective and Harmful

Janet Fink

33. You’re Just Not Our Type: An Examination of the Obstacles Faced by Women Athlete Endorsers

Ted B. Peetz

34. Sponsorship of Women’s Sport

Nancy Lough and Greg Greenhalgh

Part VI: Media & Technology

35. Social media and Women’s Sport: What Have We Learned So Far

Ann Pegoraro, Katie Lebel and Alanna Harman

36. Female Athletes Find a Place for Expression on Instagram

Lauren M. Burch and Matthew H. Zimmerman

37. Transforming Sporting Spaces into Male Spaces: Considering Sports Media Practices in an Evolving Sporting Landscape

Erin Whiteside

38. Netball: Carving out Media and Corporate Success in the Game for All Girls

Margaret Henley and Toni Bruce

39. Deserving of Attention: Traditional Media Coverage and the Use of Social Media by Female Athletes with Disabilities

Erin McNary and Michael Cottingham

40. Sport, Sponsors, and Sponsor Fit: Media Presentations of Norwegian Women Athletes in Olympic Events

Elsa Kristiansen, Birgit A. Solem and Johan Mikale Lagerborg

41. Media Coverage of Women Athletes During the Olympic Games

Andrea N. Geurin


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Nancy Lough is Graduate Coordinator and Director of the Higher Education graduate degree programs in the College of Education at the University of Nevada, Las Vegas, NV, USA, where she is also Professor and Chair of the Intercollegiate Athletics Council. She has received the Stotlar Award for outstanding contributions to the field of Sport Marketing, been recognized as a Sport Marketing Research Fellow by the Sport Marketing Association, and named as an affiliate scholar with the Tucker Center for Research on Girls and Women in Sport.

Andrea N. Geurin is Reader in the Institute for Sport Business at Loughborough University, UK. She is on the Executive Council for the North American Society of Sport Management (NASSM), serving as the organization’s secretary and she serves on the editorial boards of eight academic sport management journals. In 2015 she was named a NASSM Research Fellow.