1st Edition

Routledge Handbook of the Business of Women's Sport

Edited By Nancy Lough, Andrea N. Geurin Copyright 2019
    576 Pages 61 B/W Illustrations
    by Routledge

    576 Pages 61 B/W Illustrations
    by Routledge

    Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport.

    Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport.

    An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies.


    Part I: History & Evolution of Women’s Sport Business

    1. History and Evolution of Women’s Sport

    Elizabeth A. Gregg and Elizabeth Taylor

    2. The Impact of Title IX and Other Equity Laws on the Business of Women’s Sport

    Ellen Staurowsky

    3. Sociological Perspectives of Women in Sport

    Nicole M. Lavoi, Anna Baeth, and Austin Stair Calhoun

    4. Women Trailblazers in Sport Business

    Lynn L. Ridinger and Donna Pastore

    5. The History of Women in Sport Management Academe and the Treatment of Female Faculty Members in Sport Management Higher Education

    Elizabeth Taylor and Elizabeth A. Gregg

    Part II: Management of Women’s Sport

    6. The Role of Bias in the Under-Representation of Women in Leadership Positions

    George B. Cunningham and Na Young Ahn

    7. The Delivery and Management of Women-Only Sport Events and Their Future Sustainability

    Brianna Newland

    8. Women in Leadership Positions Within Canadian Sport

    Guylaine Demers, Lucie Thibault, Sophie Briere, and Dianne Culver

    9. Professional Women’s Sport in Australia

    Emma Sherry and Chelsey Taylor

    10. From the Battle Field to the Board Room: The Place of Gender in Sex-Integrated Sport

    Donna de Haan and Lucy Dumbell

    11. Migratory Process of Brazialian Olympic Women

    Katia Rubio, Neilton Ferreira Junior, and Gislane Ferreira de Melo

    12. Management of Professional Women’s Golf in the United States

    Melissa Davies and Eric Hungenberg

    13. Socio-Historical Development of Korean Women’s Golf

    Hyun-Duck Kim, Hongyoung Kim, and Colleen McGlone

    Part III: Economics and Financial Aspects of Women’s Sport

    14. The Relative Success Story of the WNBA

    David Berri

    15. Public Expenditure on Women’s Sport and Gender Equality Among Recipients of Public Expenditure in European Sport

    Pamela Wicker

    16. The New Gender Equity in Elite Women’s Sports

    Dionne Koller

    17. Social Entrepreneurship

    Carrie LeCrom and Allison Smith

    18. Business Analytics in Women’s Professional Sports

    Ceyda Mumcu

    Part IV: Leadership & Governance

    19. Underrepresentation of Women in Leadership Roles in Women’s Sport

    Laura J. Burton

    20. Women’s Roles and Positions in European Sport Organizations– Historical Developments and Current Tendencies

    Gertrud Pfister

    21. Socio-political Context in which the Business of Women’s Sport Takes Place in Latin America

    Rosa Lopez de D'Amico

    22. National Sporting Organizations and Women’s Sport Participation: An Australian Focus

    Katie Rowe

    23. Governance of Women’s Sport in China

    Hanhan Xue and Joshua Newman

    24. Women’s Involvement in Sport Governance – A Case Study of New Zealand Rugby

    Lesley Ferkins, Katie Dee, Gaye Bryham, and Jacqueline Muller

    25. Governance of College Sport

    Erianne A. Weight and Molly P. Harry

    26. The Evolution of Women's Rugby

    Brittany Jacobs and Nicole Sellars

    27. Women and Elite Coaching in New Zealand: Challenges, Benefits, and Opportunities

    Sarah Leberman and Jane Hurst

    Part: V Marketing & Consumer Behavior

    28. Authentically Communicating with Women Consumers: Examining Successful (and non-successful) Branding and Marketing Efforts

    Brandon Brown and Nalani Butler

    29. Team Identification in Women’s Sport: What Little We Know

    Elizabeth B. Delia

    30. Women are Sport Fans! An Examination of Female Sport Fandom

    Michelle Harrolle and Katie Kicklighter

    31. Marketing Women’s Professional Tennis

    Ashleigh-Jane Thompson

    32. Sexism in Marketing Women’s Sport and Female Athletes: Ineffective and Harmful

    Janet Fink

    33. You’re Just Not Our Type: An Examination of the Obstacles Faced by Women Athlete Endorsers

    Ted B. Peetz

    34. Sponsorship of Women’s Sport

    Nancy Lough and Greg Greenhalgh

    Part VI: Media & Technology

    35. Social media and Women’s Sport: What Have We Learned So Far

    Ann Pegoraro, Katie Lebel and Alanna Harman

    36. Female Athletes Find a Place for Expression on Instagram

    Lauren M. Burch and Matthew H. Zimmerman

    37. Transforming Sporting Spaces into Male Spaces: Considering Sports Media Practices in an Evolving Sporting Landscape

    Erin Whiteside

    38. Netball: Carving out Media and Corporate Success in the Game for All Girls

    Margaret Henley and Toni Bruce

    39. Deserving of Attention: Traditional Media Coverage and the Use of Social Media by Female Athletes with Disabilities

    Erin McNary and Michael Cottingham

    40. Sport, Sponsors, and Sponsor Fit: Media Presentations of Norwegian Women Athletes in Olympic Events

    Elsa Kristiansen, Birgit A. Solem and Johan Mikale Lagerborg

    41. Media Coverage of Women Athletes During the Olympic Games

    Andrea N. Geurin



    Nancy Lough is Graduate Coordinator and Director of the Higher Education graduate degree programs in the College of Education at the University of Nevada, Las Vegas, NV, USA, where she is also Professor and Chair of the Intercollegiate Athletics Council. She has received the Stotlar Award for outstanding contributions to the field of Sport Marketing, been recognized as a Sport Marketing Research Fellow by the Sport Marketing Association, and named as an affiliate scholar with the Tucker Center for Research on Girls and Women in Sport.

    Andrea N. Geurin is Reader in the Institute for Sport Business at Loughborough University, UK. She is on the Executive Council for the North American Society of Sport Management (NASSM), serving as the organization’s secretary and she serves on the editorial boards of eight academic sport management journals. In 2015 she was named a NASSM Research Fellow.