This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions.
The book presents new research and broad surveys exploring pressing debates, challenges and possible solutions surrounding the modern Olympic and Paralympic Games, across diverse socioeconomic and political contexts. Featuring chapters written by leading scholars, athletes and administrators from a range of disciplines and backgrounds, the handbook is divided into four main areas: athletes, business, governance and socio-cultural issues within the Olympic and Paralympic Games. Examining key themes, theories and new emerging issues within the field, the book offers expert insights into every major topic related to the Olympic and Paralympic Games, including doping, integrity, athletes’ rights, culture, nationality, sponsorship, branding, governance, sports policy and law, marketing, social media, technology, e-sports, politics, ethics, international relations, legacy and impact.
The only up-to-date handbook to reflect the true breadth and depth of this international field of research, the Routledge Handbook of the Olympic and Paralympic Games is a landmark publication for all students and scholars of sport studies, as well as those working in sport business, media, event management and administration, economics, marketing, management, politics, Olympic studies and cultural studies. It is also an important resource for sport management practitioners and sports officials.
Table of Contents
Part I: Athletes’ Issues in Olympic and Paralympic Games
Edited by Dikaia Chatziefstathiou
1. Dual Career: Balancing success in sport and life
Lucinda Howland, Achilleas Papadimitriou, Vasilis Minoudis and Philip Hurst
2. Athletes and CAS: Protecting athletes’ rights
3. Disability, Classification and the Paralympics: Inclusion and exclusion of elite athletes with disabilities Jan Burns
4. Women: Rules and classifications in the Olympics and Paralympics
5. Lesbian, Gay, Bisexual, Transgender and Intersex Athletes in the Olympic and Paralympic Games: Human rights, unfair advantage and exclusion
Caroline Symons and Ryan Storr
6. Sport and Nationality at the Olympic and Paralympic Games: Flags of convenience?
Steve Greenfield and Guy Osborn
Part II: Olympic and Paralympic Business
Edited by Benoit Seguin
7. Olympic Values: Sponsorship, values and integrity in sport creating a paradigm shift
Richard W. Pound
8. Paralympic Brand Governance: The best of both worlds?
9. Sponsoring the Paralympic Games and Breaking Barriers
10. Olympic Broadcast Rights
Lisa Delpy Neirotti
11. Activation of Olympic and Paralympic Sponsorship
Stéphan Fuchs and Guillaume Bodet
12. Legal Aspects of the Olympics and Ambush Marketing
13. The Evolving #Rule40 of the Olympic Charter: Balancing the interest of sponsors vs athletes
14. Towards a Shared Olympic Responsibility: Paradoxes and Challenges
Aurélien François, Alain Ferrand and Emmanuel Bayle
15. Esports in the Olympic and Paralympic Games: The business case for integration
Andy Miah and Alex Fenton
16. Organizing the Olympic Games
Milena M. Parent
17. Referendums at Olympic Games
Holger Preuß, Anja Scheu and Maike Weitzmann
Part III: The Governance of the Olympic and Paralympic Games
Edited by Borja García
18. The Composition of the IOC: Origins and key turning points in the governance of the Olympic movement
Jörg Krieger and Stefan Wassong
19. Changing Parasport Landscape and The Evolution of the International Paralympic Committee Governance
Laura Misener and Landy Di Lu
20. Organisational Change Campaigns of the Olympic Movement: Insights from structural and cultural adaptations
21. Sleeping with an Elephant: The relationship between the International Olympic Committee and the International Paralympic Committee
P. David Howe
22. The Autonomy of the Olympic and Sport Movement
23. Political Autonomy and Control of National Olympic Committees
Henk Erik Meier
24. The Changing Attitude of the IOC and the IPC Towards WADA and the Governance of Anti-Doping
25. Board Renewal and Good Governance in the Olympic Movement
Leigh Robinson and Tracy Taylor
26. The Relationship Between the IOC and International Sport Federations
Jinsu Byun and Becca Leopkey
27. The Governance of the Court of Arbitration for Sport
Part IV: Socio-cultural and Political Issues of the Olympic and Paralympic Games
Edited by Dikaia Chatziefstathiou
28. Theory and Research in Scholarship around the Paralympic Games
29. Olympic and Paralympic Games and Human Rights
30. Sport for Development and Peace: Convergence and divergence with the Olympic movement
Simon Darnell and Rob Millington
31. Home Advantage in the Olympic and Paralympic Games
Girish Ramchandani, Darryl Wilson and Chris Gratton
32. Debating the Future of Olympic and Paralympic Legacy
33. Can Health-Related Legacies through Physical Activity and Sport be Delivered by the Olympic and Paralympic Games?
34. Olympic and Paralympic Impacts in Non-Host City Regions
Shushu Chen and Dongfeng Liu
35. Legacies Beyond the Olympic Games: The case of two Youth Olympic Games
Ran Zhou and Kyriaki Kaplanidou
36. Arts and Culture in the Olympic and Paralympic Games
37. Olympic and Paralympic Games Education Programmes: Education as engagement from a practitioner's view
Nick Fuller and Heather Barr
Dikaia Chatziefstathiou is Reader in Olympic Studies and the Social Analysis of Sport, and Director of Research and Knowledge Exchange Environment, School of Human and Life Sciences at Canterbury Christ Church University, UK.
Borja García is Senior Lecturer in Sport Management and Policy at Loughborough University, UK. He is a specialist in public sport policy, European Union sport policy and sports governance. He teaches on the Olympic movement’s governance at several international universities.
Benoit Séguin is Full Professor in Sport Management at the University of Ottawa, Canada. He specialises in sports marketing, particularly in the areas of sponsorship, ambush marketing and brand.