In an increasingly global business environment, even "domestic" business is hardly domestic anymore. Globalization has made proficiency in international business topics relevant for every business student. As more and more programs are launched in this area, there is a dearth of materials to accompany such classes.
Routledge International Business Studies is a series that offers a range of relatively short, yet comprehensive books covering the core topics taught in international business programs. Each book serves as core reading in a dedicated class, while also useful as a secondary reading source in broader, related classes. With consistent production quality, pedagogical features and writing style, the series is a trustworthy source of educational resources in this important discipline.
Cross-cultural Management explores a broad range of topics that are essential to provide students with a big picture perspective on the impact of culture on international business. It provides critical and in-depth information on how cultures, demographics, and beliefs influence the way business is…
Paperback – 2019-08-09
Routledge International Business Studies