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Routledge International Series in Tourism, Business and Management

3 Series Titles

Per Page

Tourism and Social Marketing

Tourism and Social Marketing

1st Edition

By C. Michael Hall
February 11, 2014

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of ...

Carbon Management in Tourism Mitigating the Impacts on Climate Change

Carbon Management in Tourism: Mitigating the Impacts on Climate Change

1st Edition

By Gossling Stefan
January 13, 2011

Climate change is one of the single most important global environmental issues facing the world today and is emerging as a major topic in tourism studies. Tourism is one of the world’s largest industries; it both contributes to, and will be notably affected by, climate change. Given the emerging ...

International Business and Tourism Global Issues, Contemporary Interactions

International Business and Tourism: Global Issues, Contemporary Interactions

1st Edition

Edited By Tim Coles, C. Michael Hall
March 28, 2008

Whether it’s bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel – and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries...

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