Routledge Library Editions: Consumer Behaviour: 1st Edition (Hardback) book cover

Routledge Library Editions: Consumer Behaviour

1st Edition

By Various

Routledge

1,308 pages

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Hardback: 9781138792760
pub: 2014-11-26
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Description

Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying behaviour. Many of the volumes also examine how consumer behaviour impacts on commercial marketing strategies.

Table of Contents

1. Consumer Behaviour and Economic Growth in the Modern Economy 2. The Consumer Interest 3. Consumer Behaviour 4. Consumer Education 5. Consumer Profiles 6. Capitalism and the Consumer

About the Author

Multivolume collection by leading authors in the field

About the Series

Routledge Library Editions: Consumer Behaviour

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Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS042000
BUSINESS & ECONOMICS / Management Science
BUS085000
BUSINESS & ECONOMICS / Organizational Behavior
BUS103000
BUSINESS & ECONOMICS / Organizational Development