Edited
By Howard Cox, Jeremy Clegg, Grazia Ietto-Gillies
June 09, 2014
In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries and the implications of the changing face of Europe for international business in the 1990s. Providing an excellent blend of theory, ...
By Thomas Aitken
June 09, 2014
The growth and proliferation of multinational companies has both imposed new responsibilities on and offered new opportunities to, the men who represent them around the world. This book dissects the functional responsibilities of the manager abroad in the light of his relationships with the home ...
By George Maxcy
June 09, 2014
This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, considering its nature, the economic theory of its behaviour and is effects on the nation state. It goes on to explore the growth and ...
By C Hallwood
June 09, 2014
Until this book was published little had appeared on the matter of the organization of production in oil gathering. This book: Describes the global offshore oil supply industry and its features on one of the world’s major offshore oil services bases Draws on the theory of the multinational ...
By David Shepherd, Aubrey Silberston, Roger Strange
March 19, 2014
This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were significant changes in UK direct investment and this book represented the first major analysis of these changes based on ...
By Simon Majaro
March 19, 2014
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient ...
By Colin Gilligan, Martin Hird
March 19, 2014
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities ...
Edited
By Chris Dixon, David Drakakis-Smith, H Watts
March 19, 2014
This book is a comprehensive study of the role of multinational corporations in the economies of the Third World. It begins by providing a comprehensive overview of the activities of multinational corporations and the main areas of research and debate. It goes on to discuss specific sociological, ...
By Thomas Poynter
March 19, 2014
Government intervention can reduce the profits of multinational enterprises. These interventions also increase uncertainty and risk and distort trading and intra-firm sourcing patterns. The focus of this book is a corporate survival plan that describes how a multinational can monitor its exposure...
Edited
By Peter Enderwick
March 19, 2014
This book presents a world survey of multinational firms in the key parts of the service sector. The service sector has grown greatly in importance in recent years in many countries of the world. Many of the key parts of the service sector that are growing most rapidly are dominated by large ...
Edited
By Michael Taylor, Nigel Thrift
March 19, 2014
This volume charts the ways in which multinational corporations contributed to the restructuring of the world economy, paying particular attention to the spatial consequences of, and responses to, their operations at a number of scales. The book takes as its theme the differential spatial outcomes ...
Edited
By Alan M. Rugman
March 19, 2014
This book brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalization theory as the new general theory of the multinational enterprise. Alternatives to internalization, such as licensing, joint ventures and other ...