In four volumes, this set analyses some key aspects of radio broadcasting. From the earliest days of radio and the impact of religious broadcasting, to the development of audience research, from the cultural importance of radio, to the modern strategies evolved for radio programming, the works collected here form a remarkable research tool into the analysis of radio.
Table of Contents
1. Contemporary Radio Programming Strategies David T. MacFarland 2. Religion by Radio: Its Place in British Broadcasting Melville Dinwiddie 3. The Unseen Voice: A Cultural Study of Early Australian Radio Lesley Johnson 4. Who's Listening? The Story of BBC Audience Research Robert J.E. Silvery
Multivolume collection by leading authors in the field. LESLEY JOHNSON, ROBERT SILVEY, DAVID T. MACFARLAND, MELVILLE DINWIDDIE