This set re-issues 5 volumes originally published between 1985 and 1994. They focus on
Multi-disciplinary and international in its coverage (with particular emphasis on Europe) this collection will be of interest to students and libraries in the areas of geography, tourism, and marketing.
1. Marketing in the tourism industry : the promotion of destination regions Brian Goodall and G J Ashworth. 2. Marketing tourism places Edited by G J Ashworth and Brian Goodall. 3. Building a new heritage : tourism, culture, and identity in the new Europe G J Ashworth and Peter J Larkham. 4. Tourism : a community approach Peter E Murphy. 5. The Management of International Tourism Stephen F Witt, Michael Z Brooke and Peter J Buckley.