This series examines all aspects of consumer behaviour and policy from a multidisciplinary perspective, drawing on research from psychology, marketing, economics, anthropology and sociology. Reviewing key developments in consumer research, titles include research level monographs and edited collections.
By Nikhilesh Dholakia, A. Fuat Firat
July 22, 2003
Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate. This revealing book provides an incisive treatment of consumption on a global scale from a...
By Sigmund A. Wagner
July 03, 2003
Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the ...