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Routledge Studies in the Fashion Industry


About the Series

This series explores the fashion industry through an interdisciplinary lense, bringing together cutting-edge research to define and advance this growing field. We welcome proposals for original research projects that are either single or multi-authored or an edited collection from both established and emerging scholars across the globe, working across the fashion industry. Topics include, but are not limited to, marketing, retailing, brand management, sustainability and supply chain management.  

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Marketing Fashion Critical Perspectives on the Power of Fashion in Contemporary Culture

Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture

1st Edition

Edited By Karin M. Ekström
June 16, 2023

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane...

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