297 Pages
by
Routledge
298 Pages
by
Routledge
295 Pages
by
Routledge
Also available as eBook on:
Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputations, and set off riots and wars. Yet contrary to predictions, rumors continue to thrive, in spite of and parallel to mass media. What accounts for the puzzling persistence and continuing... Read more
Figures and Tables, Introduction, 1 A Fleeting Phenomenon, Part I The Life and Death of Rumors, Part II The Interpretation of Rumors, Part III The Use of Rumors, Part IV The Anti-Rumor, Conclusion, References, Index
Biography
Jean-Noel Kapferer
