Running a Successful Live Service Game Live Outside of Game Updates

Introduction.

Chapter One. A Brief History of Video Games.

Chapter Two. Introduction to Live Service Games.

Chapter Three. Video Game Value Creation.

Chapter Four. Generating Added Value.

Chapter Five. Creating Player’s Path.

Chapter Six. The Three LAPs of Operations.

Chapter Seven. Acquisition.

Chapter Eight. Engagement.

Chapter Nine. Monetization.

Chapter Ten. Events.

Chapter Eleven. Personalization.

Chapter Twelve. Operations Management.

Chapter Thirteen. Toolset.

Chapter Fourteen. Analytics.

Chapter Fifteen. May I Have Your Attention Please?

Chapter Sixteen. Attention Ecosystem.

Chapter Seventeen. Game as a Platform.

Conclusion.

Biography

Sergei Vasiuk is an executive leader with over 25 years of experience. His career commenced as a full-stack developer and progressed into a software lead role, where he made critical technology and architecture decisions. Utilizing his technical expertise, he has played integral roles in the gaming industry, including establishing successful Live-Services Games Operations at Wargaming, constructing a data-driven organization, and overseeing a diverse team comprised of over 17 nationalities. Sergei has significantly contributed to company success by enhancing operational efficiency, spearheading effective live-services game development, and mentoring team members to reach their full potential.

Volodymyr Dubrovskyi is a seasoned Video Games Business leader, boasts over a decade of Live environment and Live Service development expertise. Grounded in data and economics, Vlad combines a passion for gaming and player empathy to innovate LiveOps strategies for PC and Console games.

“A practical and thorough guide to live service game operations, balancing strategic frameworks with hands-on insights. Using clear visuals and real-world examples, Sergei and Vlad make complex concepts accessible, offering valuable tools for both newcomers and experienced professionals in the gaming industry.”

Joost van Dreunen, Author of “One Up”, Startup Advisor, Lecturer at NYU Stern, Co-Founder of SuperData Research.

“It’s a fantastic book filled with practical insights on developing live operations at your studio. I encourage everyone to get this book—it’s a great read, packed with actionable advice and mental models for day-to-day work. Highly recommended for everyone in gaming, even indie developers. Just get it!”

Michail Katkoff, Founder, Executive, Angel Investor, Deconstructor of Fun.

“Running a live service game takes balancing art and science—player engagement, operations, and monetization. Sergei’s forward-thinking approach extends LiveOps planning far beyond the usual day 7, tackling challenges up to day 270 and beyond. This book equips developers with the strategies to thrive.”

Mo Firouz, Co-founder of Heroic Labs.

“A must-read for anyone involved in live service games, and for those who hope to be. Concise, thoughtfully written and full of invaluable insights!”

William Collis, Author of "The Book of Esports".

"This is easily the best book I've read about game LiveOps! It covers everything: from a historical perspective, basic definitions, to advanced techniques and tips. I have been working in LiveOps intensive games for over 10 years, at multiple companies, and even done conferences on LiveOps, and yet reading the book I've learned so many new things."

Javier Barnes, Principal Product Manager at King, Game Economy & F2P Monetization Specialist.