1st Edition

Running a Successful Photography Business

By Lisa Pritchard Copyright 2017
190 Pages
by Routledge

190 Pages
by Routledge

190 Pages
by Routledge

Running a Successful Photography Business is the definitive business bible for every professional photographer – a one-stop resource covering everything you need to know to make your business a success. This handy book contains guidance on the key areas of running your business: fine-tuning your brand, attracting new clients and keeping existing ones, costing and producing shoots, professional... Read more
Biographies PrefaceIntroductionChapter 1: How's Business? A Business Health CheckChapter 2: The Photographer's Business PlanChapter 3: Fine-Tuning your BrandChapter 4: Twenty Ways to Get NoticedChapter 5: PricingChapter 6: Pitching for a Job and Sealing the DealChapter 7: Please Read the Small Print: Business Terms and Photography ContractsChapter 8: The Perfect Photoshoot: A Step by Step GuideChapter 9: Photoshoot Legal Obligations and Codes of PracticeChapter 10: Are You Covered? InsuranceChapter 11: Keeping ClientsChapter 12: Getting HelpChapter 13: Going ForwardContributor BiographiesAppendicesIndex

Biography

Lisa Pritchard is a well-known figure in the commercial photography world, primarily for being a leading photographers’ agent. She set up her own agency, LPA, in 2002, which represents both established and emerging photographers and produces photoshoots for leading brands and major advertising campaigns. Lisa offers consultancy sessions to professional and aspiring photographers and a ‘Pop up Agent’ service for unrepresented photographers. She has also judged many international photography competitions, and is a popular guest speaker at seminars and Universities.www.lisapritchard.com