This book describes, analyses, celebrates and interrogates the rise of rural tourism in the developed world over the last thirty years, while explaining its need to enter a new, second generation of development if it is to remain sustainable in all senses of that word. Contributors include 29 leading researchers, practitioners and commentators from ten countries around the world. Subjects covered include the ongoing evolution of rural tourism as a genre; its numerous niche markets, and market trends; community involvement, and its impacts on rural landscape conservation and society. Special attention is paid to product development in rural tourism, including food and beverage tourism, avitourism and landscape appreciation. Management Issues are also dealt with, as is the impact of internet booking systems on both commercial performance and regional and national rural tourism governance. There is a review of trends in academic research in rural tourism with an analysis of 1848 refereed and published research papers since 2000. This book is a worthy successor to Bramwell & Lane’s pioneering 1994 publication, Rural Tourism and Sustainable Rural Development. This book was originally published as a special issue of the Journal of Sustainable Tourism.
Table of Contents
1. Rural tourism: the evolution of practice and research approaches towards a new generation concept?
Bernard Lane and Elisabeth Kastenholz
2. More than sense of place? Exploring the emotional dimension of rural tourism experiences
Deborah Jepson and Richard Sharpley
3. Food tourism, niche markets and products in rural tourism: combining the intimacy model and the experience economy as a rural development strategy
Katia Laura Sidali, Elisabeth Kastenholz and Rossella Bianchi
4. Rural tourism and the craft beer experience: factors influencing brand loyalty in rural North Carolina, USA
Alison Murray and Carol Kline
5. Landscape and the rural tourism experience: identifying key elements, addressing potential, and implications for the future
Maria João Carneiro, Joana Lima and Ana Lavrador Silva
6. Wind farms and the rural tourism experience problem or possible productive integration? The views of visitors and residents of a Portuguese village
Ana João Gaspar de Sousa and Elisabeth Kastenholz
7. Bird watching and avitourism: a global review of research into its participant markets, distribution and impacts, highlighting future research priorities to inform sustainable avitourism management
Rochelle Steven, Clare Morrison and J. Guy Castley
8. The central role of leadership in rural tourism development: a theoretical framework and case studies
Nancy Gard McGehee, Whitney Knollenberg and Amy Komorowski
9. Avoiding burnout: the succession planning, governance and resourcing of rural tourism festivals
Warwick Frost and Jennifer Laing
10. Networks, citizenship behaviours and destination effectiveness: a comparative study of two Chinese rural tourism destinations
Tianyu Ying, Jiajiang Jiang and Yongguang Zhou
11. Community participation in sustainable rural tourism experience creation: a long-term appraisal and lessons from a thematic villages project in Poland
Wacław Idziak, Janusz Majewski and Piotr Zmyślony
12. The co-evolution of rural tourism and sustainable rural development in Hongdong, Korea: complexity, conflict and local response
Soyeun Kim and Tazim Jamal
13. Rural tourism and the development of Internet-based accommodation booking platforms: a study in the advantages, dangers and implications of innovation
Stefan Gössling and Bernard Lane
Bernard Lane was the Founding Editor of the Journal of Sustainable Tourism, and edited the journal for 25 years. He is a researcher, consultant and consumer of rural tourism.
Elisabeth Kastenholz is an Associate Professor at the University of Aveiro in Portugal. She specialises in marketing and rural tourism studies.