1st Edition

Russian Strategic Narratives on the Chinese Internet Non-Linear Soft Power Projection

By Rui Wang Copyright 2026
250 Pages 15 B/W Illustrations
by Routledge

250 Pages 15 B/W Illustrations
by Routledge

This book challenges the notion that strategic narratives, which carry soft power significance, are seamlessly projected to audiences. It offers the first book-length critical analysis of the non-linear dissemination of strategic narratives in the digital age, focusing on social media. Through a case study of a Chinese state-aligned outlet’s mediation of Russian broadcaster RT ’s videos and... Read more

Introduction

Study Premise and Scope

The Concept of Strategic Narrative

Non-linearity in Online Strategic Narrative Dissemination

Russian Strategic Narratives on Chinese Social Media

 

1. Repurposing RT Videos from YouTube for Bilibili

RT

The Observer

Bilibili and Danmu Comments

Existing Literature

Research Design

Summary

 

2. Linguistic Mediation of The Observer’s RT-Sourced News

Introduction

Changes in the Reportage in Relation to Russia

Changes in the Reportage in Relation to Putin

Summary

 

3. Audio-Visual Mediation of The Observer’s RT-Sourced News

Introduction

The Observer’s Mediation of the Russian Strategic Narratives

Summary

 

4. Danmu Comments as the Bilibili Community’s Response to Russian Strategic Narratives

Introduction

Social Interactions among Danmu Comments

Summary

 

5. Danmu Commenters’ Reception of Putin

Introduction

The Image of Putin Received by the Danmu Commenters

Affective Space Dominated by Positive Attitudes to Putin

Summary

 

6. Danmu Commenters’ Reception of Russia and Its Place in the World

Introduction

How Russia is Received by Danmu Commenters

Russia’s Place in the World

Summary

 

Conclusion

Revisiting the Research Context and Research Approach

Data Analysis Outline

Summary of Arguments

Contribution to Knowledge

Limitations and Future Research

 

Appendices

Index

Biography

Rui Wang is a lecturer at the School of Foreign Languages, North China Electric Power University. She holds a PhD in Russian and East European Studies from the University of Manchester, an MA in Interpreting from Queen’s University Belfast, and a BA in Russian Studies from Dalian University of Foreign Languages. Her research interests include Russian studies, Chinese studies, translation studies, media studies, political communication, and digital cultural studies.